{"id":39277,"date":"2023-12-18T16:41:11","date_gmt":"2023-12-18T21:41:11","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=39277"},"modified":"2023-12-18T16:41:11","modified_gmt":"2023-12-18T21:41:11","slug":"carpetland-offers-a-wide-range-of-flooring-products-as-well-as-personal-customer-service","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/12\/carpetland-offers-a-wide-range-of-flooring-products-as-well-as-personal-customer-service\/","title":{"rendered":"Carpetland Offers a Wide Range of Flooring Products As Well As Personal Customer Service"},"content":{"rendered":"<figure id=\"attachment_39278\" aria-describedby=\"caption-attachment-39278\" style=\"width: 1024px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-39278\" src=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2023\/12\/carpetland-s-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2023\/12\/carpetland-s-1024x768.jpg 1024w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2023\/12\/carpetland-s-300x225.jpg 300w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2023\/12\/carpetland-s-768x576.jpg 768w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2023\/12\/carpetland-s.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-39278\" class=\"wp-caption-text\">Kate Morrell, the current owner of Carpetland, stands among the many flooring options available at the 77-year-old business started by her great grandfather.<\/figcaption><\/figure>\n<p>By Christine Graf<\/p>\n<p>Carpetland recently celebrated the grand opening of its 5,800-square-foot showroom at 11 Aletta Street in Saratoga Springs. Prior to moving to Aletta Street, the business was located at 78 Church Street.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Carpetland was founded 77 years ago by owner Kate Morrell\u2019s great-grandfather. The company\u2019s flagship store was located in Amsterdam, and a Saratoga Springs branch was opened 50 years ago.<\/p>\n<p><span class=\"Apple-converted-space\">\u00a0<\/span>\u201cHe started it in Amsterdam in a 1,000-square-foot building, and they just kept building and building until it ended up being about 20,000 square feet,\u201d she said. \u201cIt ended up in the Mohawk River when Hurricane Irene hit.\u201d<\/p>\n<p>Over the course of seven decades, many members of the Morrell family have been involved in day-to-day operations of the business. Morrell\u2019s father, the late James Morrell, bought out his partners after the Church Street property was sold for $1.4 million in October 2022.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Morrell worked alongside her father for eight years before taking over the business after he passed away in April 2023. Six months after his passing, she opened the Aletta Street showroom with a staff of three employees.<\/p>\n<p><span class=\"\"><b><span class=\"s1\"><span class=\"s2\"><!--more--><\/span><\/span><\/b><\/span>\u201cPeople think that because we\u2019re called Carpetland that we only have carpet. But, we have all types of flooring,\u201d said Morrell. \u201cWe have hardwood, luxury vinyl planks, rollout vinyl, laminates, solid core vinyl, stair runners, and area rugs.\u201d<\/p>\n<p>One of Carpetland\u2019s main distributors is NRS, a company based in Maine. NRS specializes in localized products including northern hardwoods.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u201cNorthern hardwoods are better because they are stronger because they grow slower,\u201d said Morrell.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Carpetland is a member of Flooring Network, a network of retailers that stands behind their products with the best performance warranties in the business. Flooring Network members are dedicated to providing customer satisfaction that exceeds expectations, and they work with a team of accredited and professional installers.<\/p>\n<p>Although big box home improvement stores sell flooring, Morrell said customers will find many advantages to shopping at Carpetland.<\/p>\n<p>\u201cWhen people bring in their estimates, those stores usually end up being more expensive. We also specialize in flooring, so it\u2019s not like someone from the refrigerator section is going to be helping you with flooring. We are part of a flooring network that has access to all types of different flooring which gives the customers more options. We also are a family-owned business, so to get ahold of somebody, you don\u2019t have to call a corporate office,\u201d she said.<\/p>\n<p>Since the company\u2019s inception more than 75 years ago, Carpetland has relied on word-of-mouth to build its business. In fact, Morrell said her father never advertised.<\/p>\n<p>Although she has no current plans for expansion, she hasn\u2019t ruled out the possibility.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u201cHopefully in the future I will, but right now I\u2019m just getting settled,\u201d she said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Christine Graf Carpetland recently celebrated the grand opening of its 5,800-square-foot showroom at 11 Aletta Street in Saratoga Springs. Prior to moving to Aletta Street, the business was located at 78 Church Street.\u00a0 Carpetland was founded 77 years ago by owner Kate Morrell\u2019s great-grandfather. The company\u2019s flagship store was located in Amsterdam, and a [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":39278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-39277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Carpetland Offers a Wide Range of Flooring Products As Well As Personal Customer Service - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/12\/carpetland-offers-a-wide-range-of-flooring-products-as-well-as-personal-customer-service\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Carpetland Offers a Wide Range of Flooring Products As Well As Personal Customer Service - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Christine Graf Carpetland recently celebrated the grand opening of its 5,800-square-foot showroom at 11 Aletta Street in Saratoga Springs. Prior to moving to Aletta Street, the business was located at 78 Church Street.\u00a0 Carpetland was founded 77 years ago by owner Kate Morrell\u2019s great-grandfather. The company\u2019s flagship store was located in Amsterdam, and a [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/12\/carpetland-offers-a-wide-range-of-flooring-products-as-well-as-personal-customer-service\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Saratoga Business Journal\" \/>\r\n<meta property=\"article:published_time\" content=\"2023-12-18T21:41:11+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2023\/12\/carpetland-s.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\r\n\t<meta property=\"og:image:height\" content=\"900\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Jake Van Ness\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jake Van Ness\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/12\/carpetland-offers-a-wide-range-of-flooring-products-as-well-as-personal-customer-service\/\",\"url\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/12\/carpetland-offers-a-wide-range-of-flooring-products-as-well-as-personal-customer-service\/\",\"name\":\"Carpetland Offers a Wide Range of Flooring Products As Well As Personal Customer Service - 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