{"id":38937,"date":"2023-08-07T15:08:38","date_gmt":"2023-08-07T19:08:38","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=38937"},"modified":"2023-08-07T15:08:38","modified_gmt":"2023-08-07T19:08:38","slug":"best-western-plus-in-saratoga-re-brands-renovates-is-now-the-hotel-saratoga","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/08\/best-western-plus-in-saratoga-re-brands-renovates-is-now-the-hotel-saratoga\/","title":{"rendered":"Best Western Plus In Saratoga Re-Brands, Renovates; Is Now The Hotel Saratoga"},"content":{"rendered":"
\"\"
Pinecone Holdings purchased the Best Western Plus and re-named it The Hotel Saratoga.<\/figcaption><\/figure>\n

By Christine Graf<\/p>\n

After investing approximately $1.4 million in upgrades and renovations, the owners of the Best Western Plus in Saratoga Springs have rebranded the 3292 Route 9 property as The Hotel Saratoga.\u00a0<\/span><\/p>\n

The hotel is owned by Pinecone Holdings, a Missouri-based real estate investment and management firm. Pinecone CEO Thane Kifer and managing director Drew Kifer own several other hotels throughout the country.\u00a0<\/span><\/p>\n

Woodbury-based WNW Hospitality manages day-to-day operations at The Hotel Saratoga. The company was hired to oversee operations of the Best Western Plus after the property was purchased by Pinecone Holdings in August 2019.<\/p>\n

According to WNW president and co-owner Robert Jaeger, rebranding discussions began just a few months later.<\/p>\n

\u201cThe Best Western Plus is a nice mid-level brand, but at the beginning of 2020, we thought it was a good idea to bring the hotel into more of an upscale lifestyle brand. Those plans were put on hold due to the pandemic,\u201d he said.<\/p>\n

<\/span><\/span><\/b><\/span>It wasn\u2019t until the following year that the Kifers revisited the idea with Jaeger.\u00a0<\/span><\/p>\n

\u201cIn 2021, we started to think about what direction we wanted to go. We had to decide whether to re-brand or stay with Best Western Plus,\u201d he said. \u201cWe ultimately chose to re-brand to become an Ascend Collection of Choice hotels, an upscale brand.\u201d<\/p>\n

Before rebranding, Pinecone Holdings completed an extensive renovation of the property.\u00a0<\/span><\/p>\n

The hotel\u2019s 65 rooms and nine suites were completely remodeled, and new bathrooms were installed. All public spaces, including corridors, were renovated and a new fitness center was added. The fitness center features high-end equipment including Peleton stationary bike systems.\u00a0<\/span><\/p>\n

According to Jaeger, an artist was commissioned to create original art work for the property.\u00a0<\/span><\/p>\n

\u201cWe have all new artwork throughout the hotel, and it is centered around the history and culture of Saratoga, It\u2019s original art that was commissioned for hotel, so you won\u2019t see it any other place,\u201d he said.<\/p>\n

As part of the renovation, the hotel\u2019s lobby was expanded and includes a new breakfast area. A cafe, bar, and lounge were also added to the property.\u00a0<\/span><\/p>\n

\u201cWe\u2019re starting with beer and wine, and we will have a lounge menu,\u201d said Jaeger. \u201cWe\u2019re in the process of building a satellite kitchen for the lounge.\u201d<\/p>\n

The exterior renovation, which includes installing new landscaping, is expected to begin in September. \u00a0<\/span><\/p>\n

\u201cEveryone is very excited,\u201d said Jaeger. \u201cOur guests love our new rooms, and the comments we\u2019ve gotten have been fantastic.\u201d<\/p>\n

The Hotel Saratoga has limited availability for the remainder of the busy summer tourist season, he noted.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Christine Graf After investing approximately $1.4 million in upgrades and renovations, the owners of the Best Western Plus in Saratoga Springs have rebranded the 3292 Route 9 property as The Hotel Saratoga.\u00a0 The hotel is owned by Pinecone Holdings, a Missouri-based real estate investment and management firm. Pinecone CEO Thane Kifer and managing director […]<\/p>\n","protected":false},"author":89,"featured_media":38938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-38937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"\r\nBest Western Plus In Saratoga Re-Brands, Renovates; Is Now The Hotel Saratoga - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/08\/best-western-plus-in-saratoga-re-brands-renovates-is-now-the-hotel-saratoga\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Best Western Plus In Saratoga Re-Brands, Renovates; Is Now The Hotel Saratoga - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Christine Graf After investing approximately $1.4 million in upgrades and renovations, the owners of the Best Western Plus in Saratoga Springs have rebranded the 3292 Route 9 property as The Hotel Saratoga.\u00a0 The hotel is owned by Pinecone Holdings, a Missouri-based real estate investment and management firm. Pinecone CEO Thane Kifer and managing director […]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/08\/best-western-plus-in-saratoga-re-brands-renovates-is-now-the-hotel-saratoga\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Saratoga Business Journal\" \/>\r\n<meta property=\"article:published_time\" content=\"2023-08-07T19:08:38+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2023\/08\/the-hotel-saratoga-hc.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1518\" \/>\r\n\t<meta property=\"og:image:height\" content=\"1088\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Jake Van Ness\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jake Van Ness\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/08\/best-western-plus-in-saratoga-re-brands-renovates-is-now-the-hotel-saratoga\/\",\"url\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2023\/08\/best-western-plus-in-saratoga-re-brands-renovates-is-now-the-hotel-saratoga\/\",\"name\":\"Best Western Plus In Saratoga Re-Brands, Renovates; 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