{"id":36065,"date":"2021-04-19T17:36:35","date_gmt":"2021-04-19T21:36:35","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=36065"},"modified":"2021-04-20T13:04:10","modified_gmt":"2021-04-20T17:04:10","slug":"owner-of-one-life-tequila-partners-with-renowned-boxers-to-promote-her-product","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2021\/04\/owner-of-one-life-tequila-partners-with-renowned-boxers-to-promote-her-product\/","title":{"rendered":"Owner Of \u2018One Life Tequila\u2019 Partners With Renowned Boxers To Promote Her Product"},"content":{"rendered":"<figure id=\"attachment_36066\" aria-describedby=\"caption-attachment-36066\" style=\"width: 1000px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-36066\" src=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/04\/tequila-lady-hc.jpg\" alt=\"\" width=\"1000\" height=\"740\" srcset=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/04\/tequila-lady-hc.jpg 1000w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/04\/tequila-lady-hc-300x222.jpg 300w, https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/04\/tequila-lady-hc-768x568.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-36066\" class=\"wp-caption-text\">Lisa Elovich, a boxing fan, launched a new promotion for her One Life Tequila.<\/figcaption><\/figure>\n<p class=\"p1\">By Christine Graf<\/p>\n<p class=\"p2\"><span class=\"s1\">One With Life Organic Tequila has partnered with world champion boxers Teofimo Lopez, Larry Holmes, Ray \u201cBoom Boom\u201d Mancini, and Maureen Shea Carranza to promote and grow the brand.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">The four boxers are equity partners in the Saratoga Springs-based business that was started in 2015 by local resident Lisa Elovich.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u201cAll four are world champions, and each of these boxers really embodies the message of what it means to be one with life which is a message of kindness, compassion, courage, strength, and exuberance,\u201d said Elovich.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Lopez is the current unified lightweight world champion and the youngest four-belt champion in the history of boxing. Hall of Fame heavyweight champion Holmes is best known for his historic defeat of Muhammed Ali.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Mancini is a lightweight Hall of Famer and Shea Carranza is a WBC and IFBA featherweight champion. She was also the main sparring partner for actress Hillary Swank as she prepared for her 2005 role in the movie \u201cMillion Dollar Baby.\u201d<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">By partnering with these elite boxers, Elovich is able to combine her passion for tequila and her love of boxing. Her interest in the sport began in 2004 after she joined a boxing gym to lose pregnancy weight. Her boxing workouts eventually led to what she describes as an \u201caccidental career\u201d as a boxing promoter.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><!--more-->\u201cI met a bunch of professional boxers that lived in the Capital Region that had not fought in many years because there was no one promoting shows. They kind of recruited me to get my promoter\u2019s license. I got my professional license to promote pro shows and ended up doing that for about seven years,\u201d she said.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">While working as a promoter, the Hofstra Law School graduate continued working in the legal profession. During her legal career, she has worked as an assistant district attorney in Manhattan, an administrative law judge, and a commissioner for the state Board of Parole.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Elovich\u2019s second \u201caccidental career\u201d as a tequila company owner began after she traveled to Mexico and visited Tequila Las Americas, an organic agave farm and distillery in Amatitan, the<span class=\"Apple-converted-space\">\u00a0 <\/span>birthplace of tequila. At the time, she was working for the parole board, a job that she described as \u201cvery dark and heart wrenching.\u201d She was looking for an opportunity to start a business that was associated with joy and celebration.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">After deciding to launch her own tequila brand, Elovich chose Tequila Las Americas as her distillery and started out with small batch of less than 100 cases. She partnered with Saratoga Eagle, her sponsor during her years as a boxing promoter, to distribute her tequila which is certified organic, additive free, kosher, and sustainably farmed.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u201cThere are over 2,000 tequilas out there, but there\u2019s only a handful that are actually certified organic,\u201d said Elovich. \u201cWe are also completely additive free while many of the tequilas out there use up to 1 percent additives. You are allowed to do that without actually listing it on the label.\u201d<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Bolstered by support from local restaurants, bars and liquor stores, she has been able to grow her brand significantly. One With Life is now sold in New York, Georgia, and Florida and will be launching in New Jersey and California in 2021. It can also be purchased online at reservebar.com.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u201cLike the boxing community, the Saratoga community is a very supportive region where business owners support each other,\u201d she said. \u201cI have so much love and respect for the liquor store owners and restaurant owners.\u201d<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">The company\u2019s mission aligns with Elovich\u2019s passion for yoga, meditation, mindfulness, and Eastern philosophy. The One With Life Organic Tequila bottle itself is designed to promote mindfulness and features an owl sitting in a tree of life.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u201cMost tequilas are very masculine and high testosterone and have things like skulls and crossbones on them,\u201d she said. \u201cI wanted packaging to exude the vibe of tranquility and mindfulness.\u201d <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">For more information, visit onewithlifetequila.com.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Christine Graf One With Life Organic Tequila has partnered with world champion boxers Teofimo Lopez, Larry Holmes, Ray \u201cBoom Boom\u201d Mancini, and Maureen Shea Carranza to promote and grow the brand. The four boxers are equity partners in the Saratoga Springs-based business that was started in 2015 by local resident Lisa Elovich. \u201cAll four [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":36066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-36065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Owner Of \u2018One Life Tequila\u2019 Partners With Renowned Boxers To Promote Her Product - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2021\/04\/owner-of-one-life-tequila-partners-with-renowned-boxers-to-promote-her-product\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Owner Of \u2018One Life Tequila\u2019 Partners With Renowned Boxers To Promote Her Product - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Christine Graf One With Life Organic Tequila has partnered with world champion boxers Teofimo Lopez, Larry Holmes, Ray \u201cBoom Boom\u201d Mancini, and Maureen Shea Carranza to promote and grow the brand. The four boxers are equity partners in the Saratoga Springs-based business that was started in 2015 by local resident Lisa Elovich. \u201cAll four [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2021\/04\/owner-of-one-life-tequila-partners-with-renowned-boxers-to-promote-her-product\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Saratoga Business Journal\" \/>\r\n<meta property=\"article:published_time\" content=\"2021-04-19T21:36:35+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2021-04-20T17:04:10+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2021\/04\/tequila-lady-hc.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\r\n\t<meta property=\"og:image:height\" content=\"740\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Jake Van Ness\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jake Van Ness\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2021\/04\/owner-of-one-life-tequila-partners-with-renowned-boxers-to-promote-her-product\/\",\"url\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2021\/04\/owner-of-one-life-tequila-partners-with-renowned-boxers-to-promote-her-product\/\",\"name\":\"Owner Of \u2018One Life Tequila\u2019 Partners With Renowned Boxers To Promote Her Product - 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