Saratoga Saddlery has moved out of this space at 506 Broadway in Saratoga Springs. When re-opening of retail business is allowed, it will be at 392 Broadway.<\/figcaption><\/figure>\nBy Jennifer Farnsworth
\nSaratoga Saddlery and International Boutique closed its shop at 506 Broadway in Saratoga Springs will operate, when businesses are allowed to re-open in New York state, at 392 Broadway.
\n\u201cWe loved where we were. It was a beautiful store, but this is a spot with much better foot traffic. We are very happy with it,\u201d said owner Sabine Rodgers.
\nThe current state regulations have forced her to close her \u201cnew\u201d doors, so Rodgers has turned her focus to online orders. She said the first two weeks after the shutdown were devastating.
\n\u201cFor two straight weeks we had no orders, nothing. Now we have started to receive some business, but not what we are used to,\u201d she said.
\nRodgers acknowledges this is a challenging time to keep any small business open, including her own where she has had to layoff 12 employees. She said she wants to get them back to work as soon as possible.
\n\u201cI worry about them. I want to get them back. As soon as I get the green light I am hoping to be able to,\u201d said Rodgers.
\nRodgers said she found a designer who makes masks and matching blouses, bringing a layer of fashion to mask wearing during the pandemic which has left many people feeling unsettled.
\n\u201cIt is awkward to start wearing a mask when you have never done it before. So I thought if we can make it fun somehow, almost fashionable, maybe that will help in some way,\u201d she said.
\nIn addition to comfort work-from-home apparel, Rodgers also started thinking about how many people will be forced to cancel vacations. She said, \u201cwhile we may not be able to travel to tropical places we can still have fun necessities like stylish sunglasses.\u201d
\nRodgers said she sat down and thought about the things she could market that may help provide some happiness to her customers during this challenging period. Her store\u2019s Facebook page includes photos of work-from-home clothing that is both comfortable and stylish.
\n\u201cThe clothes we wear can influence our mood. Maybe it\u2019s time to change out of your PJs and into a comfortable, yet very stylish, outfit for the day. It helps to put on something that makes you not only look good, but feel good,\u201d said Rodgers.
\nAs she settles into her new location, Rodgers said she has re-imagined what she can offer to those who are looking for some sort of comfort.
\nRodgers said her boutique specializes in the equestrian lifestyle and outdoor fashion, and she looks forward to the day when she can find herself selling more of those items, in person, to people who are shopping in Saratoga.
\n\u201cI look forward to having our grand opening, when the streets are once again filled with people, it\u2019s what we love about Saratoga,\u201d said Rodgers.
\nHer website is SaratogaSaddlery.com.<\/p>\n","protected":false},"excerpt":{"rendered":"
By Jennifer Farnsworth Saratoga Saddlery and International Boutique closed its shop at 506 Broadway in Saratoga Springs will operate, when businesses are allowed to re-open in New York state, at 392 Broadway. \u201cWe loved where we were. It was a beautiful store, but this is a spot with much better foot traffic. We are very […]<\/p>\n","protected":false},"author":196,"featured_media":34869,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-34867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"\r\n
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