{"id":34201,"date":"2019-12-05T15:35:22","date_gmt":"2019-12-05T20:35:22","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=34201"},"modified":"2019-12-06T13:50:11","modified_gmt":"2019-12-06T18:50:11","slug":"adirondack-trust-app-allows-customers-to-get-discounts-at-various-local-businesses","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2019\/12\/adirondack-trust-app-allows-customers-to-get-discounts-at-various-local-businesses\/","title":{"rendered":"Adirondack Trust App Allows Customers To Get Discounts At Various Local Businesses"},"content":{"rendered":"
\"\"
Celia Vincek of Adirondack Trust Co. uses her company\u2019s new Beyond Savings app on her phone, which allows people to get discounts when shopping at participating local businesses.<\/figcaption><\/figure>\n

By Christine Graf
\nAdirondack Trust Co. has launched a free smartphone app that provides consumers with the opportunity to receive discounts and other perks at participating local businesses.
\nThe app, called Beyond Savings, uses customized software developed by a third party provider.
\nAccording to Adirondack Trust Executive Vice President Charles Wait, it was Robert Ward who first came to him with the idea for the app. Ward is vice president-marketing manager at the bank.
\n\u201cI knew we needed a rewards program, and Rob came to me with the idea,\u201d said Wait. \u201cIt was very easy to say \u2018yes\u2019 to. It uses technology to provide local shopping rewards. If I go to one of the vendors on our list\u2014Forno Bistro for example\u2014and I have the app on my phone, I can get a discount. So that benefits not only the user but also the merchants who are our customers. It\u2019s a nice partnership.\u201d
\nAlthough anyone can download the Beyond Savings app, participating vendors\u2014called business partners\u2014must be customers of Adirondack Trust. It costs nothing for them to participate in the program.
\n\u201cCharlie and I have been talking for years about a rewards program that was hyper-local focused,\u201d said Ward. \u201cThere are lots of rewards programs out there, but we really wanted to focus on just our local market and our customers. We wanted something we could grow from the ground up.\u201d
\nThere are currently more than 70 business partners located between Queensbury and Malta that are participating in the Beyond Savings app. Each business offers a customized discount or perk to app users.
\n\u201cWe try to make a judgement that the discount they provide is going to be something that would be attractive to people,\u201d said Wait. \u201cYou want to drive people into the app, so it has to be a meaningful discount. But beyond that, we leave it up to the merchants as to what they want to do.\u201d
\nUnlike many savings apps, Beyond Savings does more than just provide users with a long list of participating vendors. Instead, it also uses location-based technology called geofencing.
\n\u201cThere was nothing like this from an app perspective that was in the market,\u201d said Ward. \u201cOne of the big things that is so unique about this app is that it uses geofencing technology. What that means is that if you have that app on your smartphone and you have location services enabled, when you pass one of these merchants\u2014either driving or walking\u2014you will get what is called a perk alert.\u201d
\nThese perk alerts encourage customers to make planned or unplanned visits to businesses participating in the Beyond Savings program. This encourages app users to shop local and to patronize Adirondack Trust\u2019s business partners.
\n\u201cOur goal is to drive traffic into those merchants,\u201d said Ward.
\nAccording to Ward, the participating business partners are pleased with Beyond Savings. He said they like the simplicity of the program as well as the fact that it is offered to them at no cost.
\n\u201cThey love it. They have people coming in taking advantage of perks,\u201d he said. \u201cIt would be hard for a merchant to have this type of program individually\u2014to have an app that would give an alert to people passing by their store. That\u2019s not to say that it can\u2019t be done, but here\u2019s a way that we were able to provide and use technology to benefit our customers.\u201d
\nMore than 1,100 consumers are using the Beyond Savings app, according to the company. That number is expected grow as word of the program spreads. Adirondack Trust is promoting it through the use of billboards and digital and print ads. They also provide marketing materials to all participating business partners.
\n\u201cWe are very digitally focused, and we look forward to continuing to grow the program and finding other ways that we will be able to leverage it with this geofencing technology,\u201d said Ward.
\nFor example, the bank used the Beyond Savings app to promote the 17 merchants that were participating in the Autumn of Giving campaign in October. The annual campaign benefits the Adirondack Trust Company Community Fund. Merchants were able to raise $74,000 for the campaign, and Adirondack Trust provided an additional $74,000 in matching funds.
\nFor more information, visit www.adirondacktrust.com\/beyondsavings.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Christine Graf Adirondack Trust Co. has launched a free smartphone app that provides consumers with the opportunity to receive discounts and other perks at participating local businesses. The app, called Beyond Savings, uses customized software developed by a third party provider. According to Adirondack Trust Executive Vice President Charles Wait, it was Robert Ward […]<\/p>\n","protected":false},"author":196,"featured_media":34285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142],"tags":[],"class_list":["post-34201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cyber-tech"],"yoast_head":"\r\nAdirondack Trust App Allows Customers To Get Discounts At Various Local Businesses - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2019\/12\/adirondack-trust-app-allows-customers-to-get-discounts-at-various-local-businesses\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Adirondack Trust App Allows Customers To Get Discounts At Various Local Businesses - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Christine Graf Adirondack Trust Co. has launched a free smartphone app that provides consumers with the opportunity to receive discounts and other perks at participating local businesses. 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