{"id":33236,"date":"2019-03-06T16:45:21","date_gmt":"2019-03-06T21:45:21","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/?p=33236"},"modified":"2019-03-08T10:47:53","modified_gmt":"2019-03-08T15:47:53","slug":"woman-operates-two-businesses-working-with-wellness-issues-and-company-branding","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2019\/03\/woman-operates-two-businesses-working-with-wellness-issues-and-company-branding\/","title":{"rendered":"Woman Operates Two Businesses, Working With Wellness Issues And Company Branding"},"content":{"rendered":"
\"\"
Antoinette DiMascio is chief financial officer of Newkey Media Solutions.
\u00a92019 Saratoga Photographer.com<\/figcaption><\/figure>\n

By Susan E. Campbell
\nMedia marketing solutions and health and wellness services are being covered in the career of Antoinette DiMascio.
\nDiMascio is chief financial officer of Newkey Media Solutions and founder of Newkey Esthetics and Wellness in Ballston Lake, two seemingly disparate businesses. Yet there is an overarching theme under which she connects them\u2014relationship enrichment.
\n\u201cWhether building a brand or employing therapeutic techniques, it\u2019s still about working on a relationship,\u201d said DiMascio, who is a licensed cosmetologist and asethetician, a certified yoga instructor, and a doctoral candidate in metaphysics and religious studies.
\nDiMascio has had a successful business providing beauty and wellness products, classes, and training for more than 250 clients over the years. But when she was getting married and planning a family with the owner of a design firm, she \u201chad to make a decision about which way to go.\u201d
\n\u201cMy husband Patrick started Newkey as a graphic design studio in 1998,\u201d said DiMascio. \u201cI joined in 2002 and we have expanded into a full-service media solutions agency.\u201d
\nNewkey\u2019s offerings include brand development, digital marketing, social media, photography, web design and hosting, copywriting, and more.
\n\u201cThe heart of our process involves being super-mindful of understanding the client\u2019s purposes and pursuing the right things,\u201d she said. \u201cIf you are clear about your goals and true to yourself, things come out better.\u201d
\nThe DiMascios call their trademarked approach meditative marketing.
\n\u201cA meditative marketing session is a rather intimate look at who the client is and what that company wants,\u201d said DiMascio. \u201cOwners may not understand how to express their brand and purpose or why they want to pursue certain goals.\u201d
\n\u201cPerhaps they want to leave a legacy or be the very best at what they do,\u201d she said. \u201cClients come out of this session with true purpose, clarity and focus. Not all clients are into the meditative aspect, they just want to take their business to the next level. But we have to understand them so we can take their brand in the right direction.\u201d
\nDiMascio said sometimes when clients or their employees are dealing with a physical or emotional trauma in their lives, it can alter how they perceive things and, understandably, affect their focus.
\n\u201cThus they can misdirect their efforts in the business,\u201d said DiMascio. \u201cWith my meditative marketing sessions, I work with them to peacefully overcome that. Our company is not about throwing a logo together but about getting back to the basics to achieve success.\u201d
\nNewkey offers the full spectrum of marketing channels, from business cards and billboards, to newspaper and magazine advertising, to web site design and social media campaigns. Their clients are Mom and Pop shops and micro-enterprises to multi-billion-dollar corporations and municipalities.
\nWhile two partners run the venture, there are seven other associates with specific skills such as search engine optimization and proofreading on board for projects as needed.
\nOver the years DiMascio has seen a dramatic change in the way they do business and the services their clients need, and this affects the company\u2019s cash flow, she said.
\n\u201cWe needed to streamline some things for efficiency,\u201c said DiMascio. \u201cWe are small and have a customized and intricate process, but we also have to deal with speed.\u201d
\nNewkey has had good partnerships with local financial institutions that have provided a revolving line of credit, so the DiMascios have \u201calways operated in the black,\u201d she said.
\n\u201cI have always gone into a situation and approached it with an honest and open heart,\u201d said DiMascio. \u201cI don\u2019t say, \u2018I am a woman, I have an advantage.\u2019 Rather, I believe in my husband\u2019s designs and in our expertise. We are grateful we can use our talents in a positive way. We can rest our heads on our pillows knowing we have provided an extraordinary experience for our clients.\u201d
\nVisit\u00a0www.newkeymedia.com\u00a0for more information.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Susan E. Campbell Media marketing solutions and health and wellness services are being covered in the career of Antoinette DiMascio. DiMascio is chief financial officer of Newkey Media Solutions and founder of Newkey Esthetics and Wellness in Ballston Lake, two seemingly disparate businesses. Yet there is an overarching theme under which she connects them\u2014relationship […]<\/p>\n","protected":false},"author":196,"featured_media":33237,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-33236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-women-in-business"],"yoast_head":"\r\nWoman Operates Two Businesses, Working With Wellness Issues And Company Branding - Saratoga Business Journal<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2019\/03\/woman-operates-two-businesses-working-with-wellness-issues-and-company-branding\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Woman Operates Two Businesses, Working With Wellness Issues And Company Branding - Saratoga Business Journal\" \/>\r\n<meta property=\"og:description\" content=\"By Susan E. Campbell Media marketing solutions and health and wellness services are being covered in the career of Antoinette DiMascio. DiMascio is chief financial officer of Newkey Media Solutions and founder of Newkey Esthetics and Wellness in Ballston Lake, two seemingly disparate businesses. Yet there is an overarching theme under which she connects them\u2014relationship […]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2019\/03\/woman-operates-two-businesses-working-with-wellness-issues-and-company-branding\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Saratoga Business Journal\" \/>\r\n<meta property=\"article:published_time\" content=\"2019-03-06T21:45:21+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2019-03-08T15:47:53+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2019\/03\/antionette-dimascio-hc.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1518\" \/>\r\n\t<meta property=\"og:image:height\" content=\"1088\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"jessewinters\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jessewinters\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2019\/03\/woman-operates-two-businesses-working-with-wellness-issues-and-company-branding\/\",\"url\":\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2019\/03\/woman-operates-two-businesses-working-with-wellness-issues-and-company-branding\/\",\"name\":\"Woman Operates Two Businesses, Working With Wellness Issues And Company Branding - 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