{"id":18007,"date":"2015-10-06T14:21:44","date_gmt":"2015-10-06T18:21:44","guid":{"rendered":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2015\/10\/business-report-a-staged-property-is-a-sold-property.html"},"modified":"2015-10-06T14:21:44","modified_gmt":"2015-10-06T18:21:44","slug":"business-report-a-staged-property-is-a-sold-property","status":"publish","type":"post","link":"https:\/\/www.saratoga.com\/saratogabusinessjournal\/2015\/10\/business-report-a-staged-property-is-a-sold-property\/","title":{"rendered":"Business Report: A Staged Property Is A Sold Property"},"content":{"rendered":"\n<div class=\"img-left\">\n<div><img loading=\"lazy\" decoding=\"async\" alt=\"schwarz column.jpg\" src=\"https:\/\/www.saratoga.com\/saratogabusinessjournal\/wp-content\/uploads\/sites\/48\/2015\/10\/schwarz20column.jpg\" class=\"alignleft\" height=\"217\" width=\"150\">\n<\/div>\n<div class=\"img-caption\">Annie Schwarz is a Saratoga Springs-based interior designer and home stager\n<\/div>\n<\/div>\n<p>BY ANNIE SCHWARZ<\/p>\n<p>No matter what&#8217;s happening to the real<br \/>\nestate market, when it comes time to sell your<br \/>\nhome or commercial property, there are two<br \/>\nsimple rules to follow to assure a quick sale.<\/p>\n<p>Price it well with the assistance of a good real<br \/>\nestate agent, and make it look amazing with<br \/>\nthe assistance of a professional home stager.<\/p>\n<p>One of the costliest mistakes made by<br \/>\nhome sellers, and also inexperienced real<br \/>\nestate agents, is to ignore the visual psychology<br \/>\ninvolved in gaining a buyer&#8217;s immediate<br \/>\nattention. Staging is all about creating a space<br \/>\nthat makes buyers connect emotionally to it.<\/p>\n<p>Just like a product in the store, the better it&#8217;s<br \/>\npackaged the more desirable it becomes and<br \/>\nthe more people are willing to pay for it. When<br \/>\nsomeone sees a beautifully staged home, they<br \/>\nimmediately equate that with higher value.<br \/>\nNew home builders learned a long time ago<br \/>\nthat model homes sell their houses.<\/p>\n<p>Home Stagers market the house from the<br \/>\ninside and real estate agents market the house<br \/>\nform the outside. Both services are essential to<br \/>\na seller that wants to sell at the highest price<br \/>\npossible.<\/p>\n<p>Homeowners are not able to be impartial<br \/>\nabout their belongings. Homeowners get used<br \/>\nto their furniture and accessories being laid out<br \/>\nin a particular way and often it takes a fresh<br \/>\npair of eyes to see how it could be rearranged<br \/>\nto create a more inviting, light and airy space.<\/p>\n<p>A home stager will be that neutral party<br \/>\nwho can make the most effective decisions<br \/>\nto bring out the best features of your home.<\/p>\n<p>They are not emotionally attached to your personal<br \/>\nbelongings so this enables them to work<br \/>\nquickly. They do not get bogged down with the<br \/>\ntrip down memory lane, a hurdle which often<br \/>\nparalyzes homeowners when sorting out their<br \/>\nbelongings.<\/p>\n<p>Staging can be a deal maker and sell a property<br \/>\nfor the best price in the shortest amount<br \/>\nof time. National statistics say a staged home<br \/>\nusually sells within a month and a half and<br \/>\nwill dramatically increase the opportunity to<br \/>\nsell at a much higher profit.<\/p>\n<p>Trying to wait and see how it sells on its<br \/>\nown is one of the worst mistakes a seller can<br \/>\nmake. Home staging can certainly be done<br \/>\nmonths into it if it doesn&#8217;t sell, but doing it<br \/>\nfrom the beginning is always the best rule of<br \/>\nthumb. Having a property on the market for<br \/>\nan extended period of time is never a good<br \/>\nselling feature.<\/p>\n<p>A home stager attends to what needs to be<br \/>\nrearranged, repaired, removed, and repainted.<br \/>\nDated can sometimes equate as neglect. If<br \/>\nyou&#8217;ve chosen to overlook torn carpeting or<br \/>\ndamaged walls, now is the time to set things right &#8211; buyers won&#8217;t be attracted to a poorly<br \/>\nmaintained home, and will doubt that it&#8217;s only<br \/>\non the surface. They think, if the tile is cracked,<br \/>\nmaybe the roof leaks. If you&#8217;re selling a dated<br \/>\nhome, it&#8217;s well worth the expense to make some<br \/>\nupdates to sell it at the highest price.<\/p>\n<p>Maybe you&#8217;re moving because your family<br \/>\nhas outgrown the house. Fine, but if there&#8217;s evidence<br \/>\nin every room like closets jammed to the<br \/>\nmax, and vanities piled with extra clothes, then<br \/>\nyou&#8217;re immediately telling buyers &#8216;this house<br \/>\nis too small, and doesn&#8217;t offer enough storage.<\/p>\n<p>Realize that buyers respond to clean, well<br \/>\nlaid out spaces. And, the added touches of fresh<br \/>\ncut flowers, pretty throw pillows, fresh towels<br \/>\nin the bathrooms, nice bedding and soft music<br \/>\nplaying in the background are pleasant additions<br \/>\nthat convey the message that someone<br \/>\nprepared for your visit.<\/p>\n<p>Also, because a potential buyer wants to<br \/>\nenvision it as their home not your home, it&#8217;s<br \/>\nvery important to remove all personal pictures,<br \/>\nreligious items or moody artwork. The more<br \/>\nyou can appeal to all buyers, the better. Hotel<br \/>\nrooms have been doing this for years.<\/p>\n<p>The best way to think of it is you have to<br \/>\npack anyway, so start packing before the first<br \/>\nshowing. Less is more when it comes to staging<br \/>\na house. People want to see the house not the<br \/>\nstuff. And, when they do see your stuff, they<br \/>\nwant it to be nice or they&#8217;ll devalue the house<br \/>\nin their mind.<\/p>\n<p>However, selling a vacant house is the kiss<br \/>\nof death. A stager will help you do a partial<br \/>\nstaging you so people can still see familiar<br \/>\nitems in the rooms to help them realize their<br \/>\nfurniture will fit and the space will function<br \/>\nwell for their family. It&#8217;s best to contact a stager<br \/>\nbefore you move so you can leave key pieces<br \/>\nand accessories behind to avoid additional<br \/>\nexpenses of renting furniture.<\/p>\n<p>In order for a buyer to even consider looking<br \/>\nat the inside of your home, they must first be<br \/>\nimpressed by the exterior&#8217;s condition or what&#8217;s<br \/>\ncommonly known as curb appeal. Make sure<br \/>\nthat the lawn is neatly mowed and unsightly<br \/>\nbranches removed and bushes are trimmed.<br \/>\nWeather appropriate plants added for color<br \/>\nand beauty are a huge plus.<\/p>\n<p>If you have a dog, make sure there is no<br \/>\nevidence of your buddy on your lawn or in your<br \/>\nhouse. Although we love our pets, don&#8217;t expect a potential buyer to feel the same way, it&#8217;s best<br \/>\nto remove them and their toys for all showings.<\/p>\n<p>Using a home stager is not expensive. Most<br \/>\nhomes can be staged between $350-$800.<br \/>\nCompare spending that up front and having<br \/>\nit show well from the beginning, to having to<br \/>\ndrop the price by tens of thousands of dollars<br \/>\nif the home is not selling several months in to<br \/>\nthe process. There is just no comparison. You<br \/>\ncan&#8217;t afford not to stage it.<\/p>\n<p>Similar staging principals are recommended<br \/>\nfor selling a commercial property. You want<br \/>\nthe building to convey a positive impression<br \/>\nas soon as people enter the building. Potential<br \/>\nbuyers want a building that is move-in ready,<br \/>\nand are likely to be turned off if they feel a<br \/>\ngreat deal of cleanup or repairs are needed<br \/>\nbefore they can begin operations.<\/p>\n<p>Unique architectural features of your commercial<br \/>\nbuilding should not be overlooked.<br \/>\nThese special features could be what sets your<br \/>\nproperty apart from others, and could mean a<br \/>\nmuch higher rental or sale price. Fine woodwork<br \/>\nor flooring is very desirable and good<br \/>\nlighting is also an important benefit when<br \/>\npeople are searching for commercial spaces.<\/p>\n<p>Just like in the home, by staging office furniture<br \/>\nin the right way, potential buyers will be<br \/>\nable to envision themselves setting up shop in<br \/>\nyour space rather than looking at a vast open<br \/>\narea and wondering what they would do with<br \/>\nit. It also adds to the notion that your building<br \/>\nis move-in ready, making it more likely<br \/>\nthey&#8217;ll consider your property for their needs<br \/>\nover others.<\/p>\n<p>For showing large commercial spaces, using<br \/>\na free online architectural program can show<br \/>\nthe potential of a space by presenting a couple<br \/>\n3D models to a perspective buyer or renter<br \/>\non how the space may suit their needs. This<br \/>\ncan go a long way to help them envision their<br \/>\nbusiness in a large open space. Going this extra<br \/>\nmile to sell a commercial property can be very<br \/>\nprofitable in the long run.<\/p>\n<p>The bottom line, is people don&#8217;t want to<br \/>\nwork so hard to buy a property and they want<br \/>\nto feel that the person before them took care<br \/>\nof what they are about to purchase with their<br \/>\nlife savings.<\/p>\n<p>Schwarz is an interior designer and home<br \/>\nstager and owner of Interior Harmony, Saratoga<br \/>\nSprings.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> Annie Schwarz is a Saratoga Springs-based interior designer and home stagerBY ANNIE SCHWARZ No matter what&#8217;s happening to the real estate market, when it comes time to sell your home or commercial property, there are two simple rules to&#8230;<\/p>\n","protected":false},"author":121,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[58,108],"class_list":["post-18007","post","type-post","status-publish","format-standard","hentry","category-business-reports","tag-business-reports","tag-real-estate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - 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