Category Archives: Women In Business

By Susan E. Campbell
Media marketing solutions and health and wellness services are being covered in the career of Antoinette DiMascio.
DiMascio is chief financial officer of Newkey Media Solutions and founder of Newkey Esthetics and Wellness in Ballston Lake, two seemingly disparate businesses. Yet there is an overarching theme under which she connects them—relationship enrichment.
“Whether building a brand or employing therapeutic techniques, it’s still about working on a relationship,” said DiMascio, who is a licensed cosmetologist and asethetician, a certified yoga instructor, and a doctoral candidate in metaphysics and religious studies.

By Christine Graf
Linda Brown of Spire Business, Inc. never set out to start her own business. She had a successful career in money management and financial planning when she took a maternity leave in 2002.
While on leave, a CPA asked her if she could help some of his clients with QuickBooks.
“I never went back to corporate America,” she said. “As a financial planner, you work 70 hours a week and I really didn’t want to do that.”

By Jill Nagy

When the renovated Adelphi Hotel on Broadway in Saratoga Springs reopens, its new look will include ornate ceilings decorated by Donna Mock whose company, Classic Design Finishes, has been bringing new life to area walls and ceilings for nearly 20 years.

The ceilings in the Adelphi’s rooms and hallways will be finished with a silver metallic glaze, Mock said. She has completed work on the rooms and she expects to have the hallways finished in three or four weeks.

The project at the Adelphi is fairly simple, she said. Often, she produces murals, trompe d’oeil effects and other artistic details. “I can make walls look like wallpaper, plaster, whatever the client wants, but I am best known for my plaster work,” she said.

Another project, the lobby of the Saranac Hotel at Saranac Lake, is more complicated.

That work is “coming along” and should be finished in May. For that project, she is working on 30-foot-long ceiling beams first installed in 1924. There is water damage and much of the design on the beams has faded so that they have to be completely redone.

Mock’s work is part of the historic restoration of the hotel.

These relatively large commercial projects are a change from Mock’s usual work. Most of the time she works on people’s homes, both new construction and existing buildings.

“Every job is different,” she said, “And I love what I do. It’s very creative, it’s fun, and it’s great to work with clients.”

By Jennifer Farnsworth

Duct work testing, air testing, and fume hood testing are not career areas associated with  females.

Eileen Venn saw things very differently when she and her husband, Brian, took over Mechanical Testing Inc. in 2008.  As the CEO of the company, Venn is making her mark in the industry.

MTI, located at 70 Lake Ave., Saratoga Springs, is an independent, certified test and balance (TAB) contractor. It provides clients with reliable and repeatable TAB services for the heating, ventilating and air conditioning industry. It was established in 1967.

“It can be very intimidating, women in construction. You need to be confident and it helps to have  a strong support group, which I have,” said Venn.

Venn is a graduate of SUNY Albany with a degree in business. She said her background helped her fight through any doubts.

“I came in with experience in the alcohol and beverage business,” said Venn.

It has been two years since Heidi Ives, Dorothy Rogers-Bullis, and Rachel Spensieri first began discussing the need for a women’s networking group in Saratoga Springs.

While each of these women comes from differing professional backgrounds and industries, they pooled their collective talents, and from those early conversations, the Saratoga Women in Business (SWIB) was established.

SWIB targets female professionals in the greater Saratoga Springs area and offers free bi-monthly fellowship opportunities, hosted and sponsored by various local businesses. Wine and light snacks, donated by the host business, are provided at each gathering, and door prizes, provided by SWIB members, also are awarded.

“I often point out that men do their professional networking on the golf course, and women often have a tough time finding a comfortable venue that serves that same purpose,” said cofounder Heidi Ives, a manager and mortgage loan originator with HomeBridge Financial.

“One of my primary goals for the SWIB gatherings was to provide a casual, unintimidating atmosphere for professional women to enjoy a glass of wine and network with each other,” she said. “Our unofficial motto for SWIB is ‘Make friends first, and the business will follow,’ and time and time again, this is exactly how new business relationships are formed.”

By Maureen Werther

Some people may wonder why a person would choose mortuary science as a profession, and others might even consider it to be depressing. For Kathleen Lowes Sanvidge, being a funeral home director is the fulfilment of what she terms a God-given gift.

Lowes Sanvidge is the owner of Townley and Wheeler Funeral Home at 21 Midline Road in Ballston Lake, which she purchased four years ago after working as a funeral director in the Clifton Park area for 20 years. Owning her own business has meant being able to do the work she feels she was meant to be doing, while offering the compassionate care to her clients and their departed loved ones.

Lowes Sanvidge first became interested in the profession as a Shenendehowa senior. She had an internship at Ellis Hospital, where she met people who worked in the funeral home industry. She said she realized they were a special kind of people with whom she related on a spiritual level. After graduating from Shenendehowa, Lowes Sanvidge went on to obtain a degree in mortuary science from Hudson Valley Community College.

Over 25 years later, Lowes Sanvidge is more invested in her work than ever. 

“This is not a morbid business,” she said. “Doing this work fills me with a sense of grace and purpose that I realize not everyone is fortunate enough to feel.”

Erin Schreiner will open Cosmetic Laser Therapy in Saratoga Springs in November.

Courtesy Cosmic Laser Therapy

Erin Schreiner has been in the business of helping people feel more comfortable in their own skin for over 30 years.

“I was obsessed with skin care since I was a teenager,” she said. “I sold Jafra products, then Mary Kay product, then was an electrologist for many years. In the 90s, I was trained by a plastic surgeon in laser therapy. I got my certifications, started my business in Manchester [Vermont] and now am excited to expand my business in Saratoga.”

Cosmetic Laser Therapy will open in mid-November at 377 Church St. in Saratoga Springs, with introductory hours on Wednesday, 9 a.m. to 5 p.m., and Thursday, 11 a.m. to 7 p.m. Schreiner is a certified laser professional, license esthetician and registered electrologist (CLP LE RE). Her specialty is in skin tightening.

Schreiner will be introducing her clients to the Pellevé skin tightening machine. She said it is a state-of-the-art machine recently approved by the U.S. Food and Drug Administration.

“Pellevé provides the most effective laser treatment in the industry today,” she said. “The process eliminates down time and has no contradications for being in the sun afterwards.” The machine is manufactured by Ellman International.