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By Susan Elise Campbell
Business is going smoothly for the new owner of Irresistible Nutrition at 53 Broad St. along Waterford’s historic canal.
Timothy Van Sleet purchased the tea and smoothie bar in February and attributes the rapid growth of the business to social media marketing and support from his family of entrepreneurs, he said.
“Irresistible Nutrition was always a tea shop, a beautiful store in a charming town,” Van Sleet said. “But when I took over, our social media postings drew thousands of views and many visitors are now regulars.”
Van Sleet was working at FedEx at the time his wife, Candace Rockefeller, was having their second child. After maternity leave he became a stay-at-home dad while Candace re-entered the work force.
Once he and Candace decided to go into business for themselves, Van Sleet set his sister to work finding an existing business to purchase. He was determined he “didn’t want to work for the man but to be the man.”
“My mother owns Unbeatable Nutrition on Hoosick Street in Troy and my twin sisters operate it,” he said. “She was always an entrepreneur and had a real estate business and a book shop.”