Saratoga Performing Arts Center (SPAC) is partnering with LIFT Marketing and The Martin Group to assist with paid media strategy, media buying, public relations and public affairs initiatives.
Leveraging the nationally significant programming and unique experiences SPAC provides, the collaboration aims to grow national and international awareness for SPAC, while promoting Saratoga as a year-round cultural tourism destination for travelers craving authentic, immersive arts and nature experiences, officials said.
SPAC designed its engagements with LIFT and The Martin Group to advance both artistic and business objectives, cultivating interest in the arts it features, uplifting the region’s creative communities and fueling ticket sales and tourist visits.
“Saratoga Springs is an incomparable destination for world-class arts. From the city’s vibrant downtown with scores of museums, art galleries and live music venues to SPAC’s internationally recognized festival of music and dance, visitors can immerse themselves in arts, culture, and exquisite nature. And yet, it is still undiscovered by many cultural tourists,” said Elizabeth Sobol, president and CEO of SPAC. “Our partnerships with LIFT and The Martin Group will expand our team’s capabilities to reach more people and new audiences who are craving these experiences.”