
4 Courtesy Saratoga RV Park
By Jill Nagy
Breanna Chiarello calls herself a “jewelry concierge.”
She is in the business of helping people turn their jewelry ideas into reality at Her Rock Jewelry, recently opened at 10 Lake Ave. in Saratoga Springs.
Chiarello interviews prospective customers about their preferences and price range and then meets with them in person. At the meeting, she presents some stones and sample settings that meet the customer’s specifications. After the customer chooses the desired combination, the jewelry is made to order and delivered in three to four weeks.
The shop sells about 30 rings monthly, Chiarello estimates.
She tries to provide a quiet intimate setting for the meetings. Her suite of offices includes a conference room, a showroom, and her office.
Her Rock specializes in diamond engagement rings, most of them sporting “lab diamonds,” which are manufactured in New York City, not dug out of the ground.