The Albany Med Health System is embarking on an evolution of its brand to reflect the unity of its member organizations and its commitment to provide the widest range of medical and surgical services to patients across northeastern New York.
Albany Medical Center, Columbia Memorial Health, Glens Falls Hospital, Saratoga Hospital, and the Visiting Nurses will now share a common visual identity anchored by the Albany Med Health System name and logo.
This representation draws upon the identity of Albany Medical Center as the region’s academic medical and tertiary care center. It also conveys the collaborative extension of adult and pediatric specialties from the hospital to community-based locations and to the home.
“Our people are the backbone of our brand,” said Albany Med Health System President and CEO Dr. Dennis P. McKenna. “We are one team, 16,000 professionals strong, standing ready to care for the three million people of our region. When patients see the Albany Med Health System brand, they can rest assured they have a direct connection to the most advanced quality services and the largest team of health care experts from the Mid-Hudson Valley to the North Country. We are partners along every step of the journey—because good health makes anything possible.”
“A common, integrated electronic medical record platform will play a key role in fulfilling the promise of the Albany Med Health System: increased collaboration, more timely diagnoses and enhanced, coordinated care,” said Saratoga Hospital President and CEO Jill Johnson VanKuren. “Once the platform is in place, every patient at every system location will benefit.”
