By Mark Shaw
Oh look, another article on AI (artificial intelligence.)
Ok, I promise this won’t be one of those, “AI is here and it’s going to take your job, help you cheat on college papers, or end the world” kind of articles.
There is a lot going on with ChatGPT and its parent company OpenAI making such waves in the news. People are using AI to gather information faster, assist with writing better articles, and even creating art.
While all of this is amazing and it’s interesting to “play” with, what are some real-world scenarios that you can apply AI to use in your business? That is a great question. Far too many articles go for the big hype instead of the small and incremental successes you can have with AI.
Let’s talk about something that isn’t really being talked about when it comes to AI: customer delight. How do you use AI to delight your customers?
If you are a business and you have emails, ticketing systems, or any interaction with your clients electronically, you could be using AI several ways. For example, what if you could have AI review your emails, and if you have a client who appears to be unhappy or showing concerns, your computer would highlight and bring those emails to the forefront to be dealt with first? Would that be an advantage?
AI can be used to review “sentiment” which means, reviewing the use of language to make a determination if someone is upset, or using terms that might make them be at risk of leaving your company or services. This would let you see these emails first and respond quickly.
That isn’t the only way to increase the value to your clients. Imagine receiving an email from a client asking questions about your products or services that they are interested in, or maybe even a problem they are having. AI could do the research and document anything relevant about the clients request in a private note document, saving you the manual research and time. This allows you to get back to them faster with more accurate information.
