By Paul Post
The Adirondack Thunder averaged a franchise record 3,657 fans per game last year, boosting business for several Saratoga County food and beverage firms
The team drew nearly a dozen sell-out crowds during its late-season drive to the ECHL’s Kelly Cup playoffs and based on early season-ticket sales, attendance is expected to reach another all-time high this year.
That’s good news to firms such as beer distributor Saratoga Eagle, US Foods of Clifton Park and South Glens Falls-based Common Roots Brewing Company, in addition to advertisers such as Phinney Design Group of Saratoga Springs, which can reach more people as the team’s fan base grows.
“Our main source of revenue for hockey is ticket sales,” said Jeff Mead, Cool Insuring Arena manager and Thunder general manager. “The more fans that come to the arena the more food, beverage and merchandise we sell and the more apt corporate partners are to support us. I’d love to see 3,800 average attendance this year. We’ve got a pretty good schedule with a lot of weekend home dates so I think that’s attainable.”
“We’ve got great support from our local Thunder fans, but certainly our goal is to expand our reach further south,” he said. “A lot of our advertising is geared toward that area as well.”