
©2017 Saratoga Photographer.com
By Maureen Werther
Dawn Morrison, owner of the Kar-Ma LLC, refers to herself as a “motor head” and confesses that she has loved cars her entire life. So, when she experienced what she calls “an early mid-life crisis,” she figured out a way to turn a passion into a viable business.
The Kar-Ma LLC is a mobile automotive maintenance, detailing, and service business, offering monthly “mini” detailing, auto shuttling service to and from the dealership, emergency automotive assistance and more.
Morrison, who has a degree from Syracuse University’s Newhouse School of Public Communication, started Kar-Ma in 2009. After working for several years in the trade publication industry in Manhattan, she returned to the upstate area sold advertising for Valpak and air time for radio station WGNA. She reached a point in her career where she decided it was time for a change.
The business began informally at first, with Morrison taking care of cars for her friends. It morphed into a membership service, with Morrison charging a flat monthly rate.