By Sara Mannix

To best predict the leading stories of 2024, we must first look at and understand what happened in 2023.

Mannix Marketing has relationships with many other digital marketing agencies. In 2023, for the first time in a decade, we saw agencies that have been in business for years simply close their doors. Web development agencies were hit especially hard. Although a number of factors contributed to this, chief among them were that the easy money policies from 2020-2022 went away. Businesses these agencies served started to demand marketing that returned results. Under the increased spotlight some agencies struggled with showing returns.

We see the need for marketing agencies to provide demonstrated proof of their value as a trend that continues into 2024. For a web design and development company, this means they need to know that their clients will no longer be satisfied with just a pretty website. Websites will have to play a vital part in generating new leads and achieving company goals.

And we have seen this firsthand. At the same time some web development agencies have been closing their doors, the demand for search engine optimization (SEO) and paid search services has increased. Why? Because SEO and paid search marketing allow a business to be found by the customer who is searching for the exact product or service they offer. As businesses tighten up their marketing budgets, they will be more focused on results-oriented marketing that is both predictable and reliable. SEO and paid search are easy to justify in a marketing budget as both are trackable to the return on ad spend.

By Christine Graf

Twenty-four-year old Queensbury native Chad Phinney was just 19 years old when he opened Trading Card Hub in the Shirt Factory in Glens Falls. At that time, he was selling sports trading cards on eBay.

“I was buying cards and reselling them, and I started making a lot of money doing it out of my parents’ basement. It just grew and grew until it got to the point where I had so many cards,” he said. 

“My store originally sold just sports cards, but everyone wanted Pokémon, so I started getting into that.”

After about one year in business, Phinney found himself in need of a bigger space. He relocated his store to the Aviation Mall, and the following year, he considered relocating for a second time to the Wilton Mall.

 “When I was renegotiating my rent for Aviation, I was in talks with Wilton. I ended up getting a good deal at Aviation and Wilton, so I decided to keep Aviation and open a second store at Wilton,” he said.

“A lot of the people who come to our Pokémon card trading events live in Saratoga, and they had been asking for a store there.”

By Christine Graf

In what has been his largest endeavor to date, local entrepreneur Michael Blaauboer has completed the restoration of The Brill Manor. Located at 683 Saratoga Road in Wilton, the property is one of the area’s newest wedding and event venues. 

Originally known as the Brill House, the home was built in 1850 by John Brill. The 31-acre property has changed hands many times over the years, and many locals remember it as the Pepper Turkey Farm. Famed LPGA golfer Dottie Pepper grew up there, and her father, former Major League Baseball Player Don Pepper, ran the farm after his father died. 

“Dottie’s parents have been extremely generous in sharing details of the property with me,” said Blaauboer.

In late 2020, Blaauboer acquired the historic property, one that had been neglected for years. The house was in a state of disrepair, obscured by overgrown foliage that rendered it invisible from the road.

By Paul Post 

The area’s oldest, most well-known car wash company is suddenly facing stiff competition from a Georgia-based firm that’s entered the market as part of a campaign to double in size, with 500 locations in nearly two dozen states by the end of 2025.

Family-owned Hoffman Car Wash, founded in 1965, currently has 30 centers including a new one on Route 9 near Exit 17 in Moreau and plans to add more sites in Glens Falls, Halfmoon and Bennington, Vermont, this year.

Each new site costs about $7 million to develop including property purchase.

But Tidal Wave Auto Spa recently opened a new facility on Quaker Road, Queensbury, a short distance from a Hoffman Car Wash. And in July 2022 it launched a South Glens Falls site and plans to add another one on Route 9 in Queensbury, where Uno Pizzeria & Grill is currently located.

Founded in 1999 in Thomaston, Ga., Tidal Wave plans to add 19 new sites in New York state including five now under construction at Colonie Center, Poughkeepsie, New Hartford near Utica, Auburn and Niagara Falls.