A report by consumer insights provider Crimson Hexagon, drawing on a repository of more than 1 trillion social media posts and online consumer conversations, found that consumers are angered by a perceived lack of transparency in fees, miscommunications and long wait times on the phone within the financial industry. Convenience, security and good customer service are most highly valued.
The report, “Consumer Trends Report: Financial Services Industry,” analyze commentary, preferences and opinions, according to Crimson Hexagon.
Questions the study sought to answer included “What fintech trends do consumers care about?” and “How do customers feel about banks and financial institutions?”
