The Saratoga County Prosperity Partnership announced the completion and launch of new marketing resource it says will strengthen the collaborative effort to attract new businesses and private investment to Saratoga County.
The Saratoga Partnership worked with the Saratoga County Industrial Development Agency (IDA) to spearhead development of the agency’s new logo—its first since the organization was founded nearly 50 years ago—and a modern website to replace one that had not been updated in more than a decade.
Aligned with the brand identity of the Saratoga Partnership, the new IDA logo and website support a unified message that effectively markets Saratoga County’s world-class business tools and assets to prospective companies and employees across a variety of industries, officials said.