by jill nagy
Nicole Snow’s desire to learn to knit led to the development of Darn Good Yarn, her successful online business selling crafting supplies and clothing
Most of the product is hand-made in India or Nepal and most uses recycled materials.
A yarn spun from scraps of saris (draped female garments from India), brightly colored, silky to the touch and ideal for a novice knitter, was Snow’s first product. The yarn was hard to find. Only three suppliers in the United States sold it and it was a seasonal product.
For the women who made the yarn, it was something they did when they could not work in the fields. Snow, who calls herself “a very accidental entrepreneur,” set out to change that.
Drawing on contacts from previous work for a general import business, she contracted with cooperatives and sole proprietors in Nepal and India, providing about 600 full-time, year-round jobs at wages similar to the minimum wage in the U.S. and two or three times the local wages, she said.