By Jennifer Farnsworth

After working for 20 years as a psychiatrist, Dr. Manuel Astruc  has found his niche in providing motivational coaching to entrepreneurs.

The Saratoga Springs-based physician said he remembers the day he made the decision to change course, pivoting into a new way of promoting mental health awareness. He, himself, was suffering from a sense of burnout.

“I remember looking at my twin sister’s picture and thinking it was time to make the commitment to myself to enjoy things more, to enjoy life more,” said Dr. Astruc.

Astruc’s sister had recently died and he was reflecting on the way she lived her life during her final years. He said she lived a life filled with happiness and grace, something he wanted to emulate. It was then he decided the stress from his career was taking away from his quality of life.

Astruc explored different paths before landing on the one that felt right. He created Your Next Act, in which he teaches resilience and leadership. He said the goal is to improve mental fitness and well-being so that entrepreneurs can start enjoying their dream.

“I wanted to find a way to take my expertise and have a bigger, more meaningful impact on the world, and this feels like a good way for me to do that,” said Astruc.

By Michael Cruz

Most businesspeople believe that success is bred by doing more. And more and more. And many times, that makes things worse.

Success comes from being the best at what we do. Doing tasks we are good at brings energy to all of the people in your company. Success breeds success. Repeating success is easier than struggling to do things we may not be as good at. So, what am I talking about here? I am suggesting that you may become even more successful by figuring out what not to do.

Look at your products and services. List them out on a sheet of paper. Which ones are profitable? What percentage of the revenue for that sale do you keep? Which ones are always a struggle to break even with? And, it’s a sure thing that some have no profit at all—or are performed at a loss. We begin to add services or products for lots of reasons. Many of them are to add to the top line. It will increase our revenue.

However, remember that you did not get into business to sell things. You got into your business to make money. So, using critical thinking, you want to figure out where you make the most money.

This focus on profitability will help you get rid of activities that do not make you money. That frees up time to focus on the things that make you money.

There are good reasons to add to your product or service offerings. Helping to offer a more complete solution to your customers is a good one. That adds in client retention. And it should make you more money because you have expertise and a relationship that make your offering less price sensitive.

Moving into areas without that expertise has the opposite effect. When people push you into areas that you should not go, learn to say “no.”