By Sara Mannix
I belong to a group of leaders who are utilizing Artificial Intelligence (AI) every day to make their work more effective and more efficient in an ethically responsible way. We have used AI to create flyers, design presentations, write software code, debug code, and even create movies. And at Mannix Marketing we have built CustomGPTs that perform functions based on our own knowledge bases and rules, and we have discussed and drawn up guidelines about the ethical use of AI.
We have reached the point where if you aren’t using AI in your work, then you are falling behind your competitors who have mastered using the latest breakthrough technology.
The good news is that it isn’t hard to get started and become familiar with some AI tools that can make your life easier. One of the simplest ways to get started with AI is to use ChatGPT.com, a tool that can provide detailed answers in a conversation-like format (its responses build upon the questions and answers that precede them, so no need to start from scratch as a conversation is in progress, or even if you need to come back to it). Here are a few simple ways I have used ChatGPT or other AI tools to help you think about how you can use them.
The first way most people use ChatGPT is to help them with their writing. We caution our clients not to use ChatGPT to write their website content as it is usually too generic to rank well in search engines. Instead, we recommend that you use ChatGPT to edit and refine content and brainstorm content ideas. I’ve used AI to refresh articles, inject new ideas, rewrite social media posts, and make content more concise, helping to ensure it’s engaging and up-to-date.
This past week, I had a list of client testimonials that I wanted to organize by industry. I created a list of top-level categories and asked ChatGPT to come up with subcategories for each based on my client list. Then, I asked ChatGPT to organize the client testimonials by category and subcategories. This took less than 10 minutes of back and forth with ChatGPT, and it had properly organized 200 testimonials. If done by hand, this would have taken at least three hours.