By Sara Mannix
How on earth do you market your business during uncertain times
I am frequently asked how businesses can market during Covid-19. Although every situation is unique, my advice is, don’t stop marketing, but change how you are doing your marketing.
Your customers have fears and uncertainties. Understanding those fears and how they relate to buying your product or service, will help you do a SWOT analysis (strengths, weaknesses, opportunities and threats) that can be used to inform your plan.
Here are 13 ideas to consider when marketing your business now: