As live music venues continue to feel the impact of COVID-19, Saratoga Springs’ Caffe Lena is moving its live streams off Facebook and YouTube to a new donate-to-watch platform called CaffeLena.TV.
“Streaming is here to stay. It has become an essential tool in keeping artists and venues afloat and audiences engaged. We need to make it a great experience for the viewer, and economically viable for the producers,” said Executive Director Sarah Craig.
Heading into a fall when the music industry was hoping to return to normal, the COVID delta variant is once again causing tour cancellations and venue restrictions, Craig said.
“While our first choice is to have everyone here in person, it’s exciting to be connecting this legendary venue with a worldwide audience,” said Craig. “It feels like the right moment to move our streams off the free platforms. If streaming is going to be a core part of the performing arts, we can’t treat it like a give-away.”
The service launched Sept. 1 with the opening of the Caffe Lena vault containing past shows. The first live show was Sept. 7 with the Chuck Lamb jazz trio performing with special guest saxophonist Luca Pino.