Death Wish Coffee Co. based in Saratoga Springs has launched a new offering, Espresso Roast.
The company said the new roast features “a smooth aroma with notes of cocoa, caramelized sugar and black cherry, for an intense taste and double the strength.”
A proprietary blend to Death Wish Coffee, Espresso Roast is certified fair trade and USDA organic like its other coffee products.
Espresso Roast is the first product to debut Death Wish Coffee’s new look, featuring signature lightning bolts and vibrant colors to quickly communicate roast varieties and flavors. Death Wish Coffee’s other products, including Dark Roast and Medium Roast, will transition to the new look later this year.
“Our consumers are looking for a premium coffee experience at home with a rich, intense flavor and a base for espresso drinks to channel their inner barista. Espresso Roast delivers a smooth, never-bitter cup every time, no matter how it’s brewed,” said Mike Pilkington, CEO of Death Wish Coffee. “Espresso Roast joins our everyday line-up of Dark Roast and Medium Roast, along with our seasonal flavors, to give coffee consumers the variety they’re seeking.”