
By Christine Graf
After investing approximately $1.4 million in upgrades and renovations, the owners of the Best Western Plus in Saratoga Springs have rebranded the 3292 Route 9 property as The Hotel Saratoga.
The hotel is owned by Pinecone Holdings, a Missouri-based real estate investment and management firm. Pinecone CEO Thane Kifer and managing director Drew Kifer own several other hotels throughout the country.
Woodbury-based WNW Hospitality manages day-to-day operations at The Hotel Saratoga. The company was hired to oversee operations of the Best Western Plus after the property was purchased by Pinecone Holdings in August 2019.
According to WNW president and co-owner Robert Jaeger, rebranding discussions began just a few months later.
“The Best Western Plus is a nice mid-level brand, but at the beginning of 2020, we thought it was a good idea to bring the hotel into more of an upscale lifestyle brand. Those plans were put on hold due to the pandemic,” he said.