Courtesy Mannix Marketing
By Sara Mannix
Artificial Intelligence is already being used daily in marketing agencies to conduct buyer persona research, data analysis, create designs and edit photography, and even build code.
As of this early stage, we have decided that while AI has its strengths, it works best when complementing the skills of a proficient marketer. I share the viewpoint of my colleague Karl Sakas, who aptly stated, “Anyone can create average work with AI. But if you want above-average work, you’ll need humans using AI.”
In the future, I envision AI playing a central role in streamlining various tasks within a marketing agency. For instance, my personal AI assistant would notify me of scheduled calls, such as an upcoming appointment I have with Alessandra in Italy. It would conduct research on Alessandra, her business, and her industry, providing me with valuable information before the call.
AI would enable real-time translation, voice mimicry, and visual alterations during the video call to ensure seamless communication. Once the call concludes, an email follow-up would be automatically generated, summarizing the meeting takeaways and next steps. These action items would also be added to my task management system and scheduled accordingly. Furthermore, I could delegate the task of writing a proposal to my AI assistant, which would send it on my behalf. Once engaged, the billing process would also be automated by AI.
In the creative department, the collaboration between the creative director and an AI designer would expedite the process of designing logos, taglines, branding colors, messaging pillars, and website concepts, all optimized to Google’s strictest standards. With the assistance of AI, the design process could be accomplished within hours as opposed to days. Subsequently, the website engineer would work alongside a coding assistant, utilizing AI to expedite the website development process, reducing it from months to hours.
