![](https://www.saratoga.com/saratogabusinessjournal/wp-content/uploads/sites/48/2024/01/tidalwave-h.png)
By Paul Post
The area’s oldest, most well-known car wash company is suddenly facing stiff competition from a Georgia-based firm that’s entered the market as part of a campaign to double in size, with 500 locations in nearly two dozen states by the end of 2025.
Family-owned Hoffman Car Wash, founded in 1965, currently has 30 centers including a new one on Route 9 near Exit 17 in Moreau and plans to add more sites in Glens Falls, Halfmoon and Bennington, Vermont, this year.
Each new site costs about $7 million to develop including property purchase.
But Tidal Wave Auto Spa recently opened a new facility on Quaker Road, Queensbury, a short distance from a Hoffman Car Wash. And in July 2022 it launched a South Glens Falls site and plans to add another one on Route 9 in Queensbury, where Uno Pizzeria & Grill is currently located.
Founded in 1999 in Thomaston, Ga., Tidal Wave plans to add 19 new sites in New York state including five now under construction at Colonie Center, Poughkeepsie, New Hartford near Utica, Auburn and Niagara Falls.