By Paul Post
Spa City merchants say track season is like having a second Christmas time because of all the extra business it generates.
Now they’re gearing up for yet another huge windfall with the announcement that Saratoga Race Course will host the June 6-9 Belmont Stakes Festival, which is expected to have a direct $37 million economic impact and generate untold future tourism by creating worldwide media exposure for one of thoroughbred racing’s most historic events.
The third leg of racing’s Triple Crown is moving upstate because of ongoing construction and renovations at Belmont Park in Queens. “That it gives us the opportunity to really showcase our area to people who have never been here before,” said Deanna Devitt, president of the 200-member Saratoga Springs Downtown Business Association.
And excitement surrounding the Belmont Festival is expected to generate momentum and boost attendance for the regular, 40-day racecourse season that begins on Thursday, July 11.
“Just very, very excited for this opportunity. We can’t wait,” said Marianne Barker of Impressions of Saratoga, a popular Broadway gift and souvenir shop.
Local business leaders have already begun meeting to make sure Saratoga gets the biggest bang for its buck from this unprecedented opportunity, which Saratoga Chamber of Commerce President Todd Shimkus has likened to the Super Bowl.