Higher Logic of Arlington, Va., a business that deals with cloud-based community platforms, has acquired two software companies—Saratoga Springs-based Informz Inc. and Maryland-based Real Magnet Inc.
The acquisitions accelerate Higher Logic’s plans to use broader customer and member interactions as the cornerstone of a life cycle engagement platform, officials said.
Integrating the strength of these two marketing automation solutions with Higher Logic’s engagement and community platform will result in more effective, targeted marketing and better customer interactions. From the initial web visit to renewal and ongoing engagement, the Higher Logic platform will track and manage interactions along each stage of the digital customer experience, according to the company.
“This is a great opportunity to bring together the best of marketing automation and community engagement,” said Joe Tyler, CEO of Informz. “All of our customers can benefit from more targeted and efficient interactions.”
