
by Christine Graf
The opening of Effie’s Boutique in Halfmoon was a dream come true for Montreal native Efithia “Effie” Vasilakos.
The 32-year-old has loved fashion for as long as she can remember. As a child, she would walk into her mother’s walk-in closet to admire her stylish clothes. As she got older, she developed a passion for helping people put outfits together.
“I enjoyed getting people to try things on that they wouldn’t normally wear,” she said.
In Montreal, she owned a bookkeeping company and also worked in real estate. Her love of fashion continued. She kept up with trends by reading fashion magazines and visiting boutiques.
She later married Halfmoon resident Jimmy Vasilakos. The couple settled in Halfmoon, where Jimmy and his brother, Teddy, operate the Halfmoon Diner. The diner was started 30 years ago by their father, Peter. It was her father-in-law who suggested that Effie’s Boutique be built on a parcel of land across from the diner.
She decided to take his advice.