By Christine Graf
Americans are traveling in record numbers, with the United States aviation industry reporting that 2023 was its busiest year ever. Local travel advisors expect 2024 to be another banner year for travel, particularly among the age 50-plus demographic.
“The baby boomer demographic is traveling a lot—people in their 60s and 70s who are worried they might not be able to travel once they are in their 80s,” said Ed Plog, president of Playbill Travel in Saratoga Springs.
Plog, a travel advisor with five decades of experience, said business is booming at his agency.
“Last year was one of the best years ever because there was a lot of pent up demand. That demand has spilled over into 2024, and 2025 bookings look good,” he noted.
According to Plog, the majority of his clients opt for customized itineraries, with Europe being the most popular destination.
“The type of travel for my business has definitely changed in that it’s more involved, more customized, and more upscale than it was in the past,” he said.” We put these trips together piece by piece to fit with a person’s budget. And because we belong to a consortia, we have contacts all over the world. I have someone locally on the ground who can help me put a trip together.”