Courtesy Business for Good
The Bread Basket Cake Shop is a new destination in Saratoga Springs for specialty cakes fit for all celebrations. It was launched by Business for Good and all profits will be donated to local charities fighting hunger and food insecurity.
Bread Basket Cake Shop will occupy a retail boutique space within The Springs at 3 Hempstead Place.
The location will serve customers looking for specialty and custom cakes for all occasions, as well as offering coffee drinks and breakfast pastries throughout the day. The space features a special spot for consultations with Bread Basket Cake Shop’s team.
Bread Basket Bakery, with which the new business is affiliated, has been a staple of the Saratoga area for years. Since its incorporation into Business for Good’s family of companies, it has donated 100 percent of its profits to help “bake a difference” in the local community.
With customer demand growing year to year, an opportunity arose to dedicate a unique space as a location for the bakery’s cake orders.
“Bread Basket Cake Shop is a much-needed service in the community,” said Business for Good cofounder Lisa Mitzen. “Not only will people get to enjoy delicious and beautiful cakes, but their choice of purchasing at Bread Basket Cake Shop will help local charities working to fight food insecurity and hunger in the Capital Region.”
“Custom cakes have been a large part of Bread Basket Bakery’s offerings for many years,” said Connie Frances Avila, Business for Good chief brand officer. “By dedicating a unique location to Bread Basket Cake Shop, we had a great opportunity to work on the branding, logo and website. The new look and feel allows Bread Basket Cake Shop to compliment Bread Basket Bakery, but also stand on its own as a business in its own right.”
“I’ve been decorating cakes for over 20 years and it’s amazing to be in this new space, where design is the primary focus,” said head cake decorator Angelina Tallman. “We love having our cakes play a part in some of the happiest days of our customers’ lives. We are really looking forward to supplying unique desserts for celebrations of all kinds in Saratoga Springs and beyond.”
For nearly four decades, Bread Basket Bakery has given to the community through their food. They have now expanded to include Bread Basket Cake Shop, which offers celebration and custom cakes. Both locations are designed around a warm, family atmosphere and community-first approach as well as their cakes, breads and treats.
As part of the Business for Good family of companies, customers of Bread Basket Bakery and Bread Basket Cake Shop share in the helping feed their neighbors, as all profits from the businesses are used to fight food insecurity in the Greater Capital Region.
To learn more, visit www.saratogabreadbasket.com.
Formed in 2020, Business for Good is rooted in the core principle of “for good, not gain.” Its efforts were recognized on a national level with a 2022 Fast Company’s World Changing Ideas honorable mention award, which recognizes pioneering teams that are playing an important role in the betterment of the world through intentional philanthropy.
To learn more, visit www.bfg.org.