Courtesy Death Wish Coffee
Death Wish Coffee Co. based in Saratoga Springs has launched a new offering, Espresso Roast.
The company said the new roast features “a smooth aroma with notes of cocoa, caramelized sugar and black cherry, for an intense taste and double the strength.”
A proprietary blend to Death Wish Coffee, Espresso Roast is certified fair trade and USDA organic like its other coffee products.
Espresso Roast is the first product to debut Death Wish Coffee’s new look, featuring signature lightning bolts and vibrant colors to quickly communicate roast varieties and flavors. Death Wish Coffee’s other products, including Dark Roast and Medium Roast, will transition to the new look later this year.
“Our consumers are looking for a premium coffee experience at home with a rich, intense flavor and a base for espresso drinks to channel their inner barista. Espresso Roast delivers a smooth, never-bitter cup every time, no matter how it’s brewed,” said Mike Pilkington, CEO of Death Wish Coffee. “Espresso Roast joins our everyday line-up of Dark Roast and Medium Roast, along with our seasonal flavors, to give coffee consumers the variety they’re seeking.”
He said Espresso Roast is a dark roast made with Sumatran and Peruvian arabica beans and Indian Cherry robusta beans.
The new blend is available for purchase in ground and whole bean bags and Death Cups, compatible with Keurig single-serve coffee makers. Consumers can purchase on www.deathwishcoffee.com, and in Walmart and Kroger locations nationwide. The blend will also be available on Amazon later this year.
For more information about Death Wish Coffee Co., visit www.deathwishcoffee.com.
Mike Brown started Death Wish in 2012. What started as a few employees packing orders in the basement of a coffee shop has repeatedly earned Amazon’s #1 “Most Wished For” coffee and can be found in over 20,000 stores nationwide.