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Saratoga Springs City Center has partnered with Total Events to re-imagine trade show setups with safety and COVID-19 protocols in mind.
As the convention and meeting industry begins to emerge from the COVID-19 lockdown the entire business of trade shows must be redeveloped, center officials said.
“Health concerns from COVID-19 is the reason this change is occurring but it’s also time for the industry to consider how to make the forced change result in better return on investment for the vendors, hosting organizations and attendees,” officials said.
“Gone are the days of aisles packed with attendees, handshakes and hugs, people grazing on sponsor provided food & beverage as they browse the trade show floor—at least for now.”
Representatives from the City Center and Total Events are available to discuss the setups and those interested are encouraged to call the City Center at 518-584-0027 to schedule a time to view and discuss them. All COVID-19 social distancing protocols will be observed.
“We are very grateful to Rich and Melissa Carrier, owners of Total Events, for suggesting this idea,” said Ryan McMahon, Executive Director Saratoga Springs City Center. “Our sales team has been discussing with our decorating partners and clients for over a year how to re-imagine trade shows safely and effectively, this is a collaborative and valuable first step in the process”
“Trade Shows are so much more than a place to grab some swag, meet up with industry friends and grab a cup of coffee. They provide lead generation, sponsorship opportunities for organizations, brand awareness and opportunities to launch a new business”, said Melissa Carrier of Total Events.
Saratoga Springs City Center offers 32,000 square feet of adaptable meeting and convention space. This convenient conference complex offers a total of 58,000 square feet of conference space when partnered with the adjoining 242 room Saratoga Hilton Hotel, which can adapt into 28 multi-function spaces.
Total Events is a special event company serving upstate New York. Services include convention and trade show services, event rental and décor. Total Events is a WMBE business based in Schenectady.