Betfred, the world’s largest privately-owned retail bookmaker, and Saratoga Casino Black Hawk, which is affiliated with Saratoga Casino Hotel on Jefferson Street, have signed an agreement to offer sports wagering throughout the state of Colorado.
Subject to regulatory approval, Betfred and Saratoga Casino will be opening a full sports book at the casinos Black Hawk, Colo., property, as well as offering mobile and internet betting for customers within the state of Colorado.
“We are delighted to partner with Saratoga Casino Black Hawk,” said Mark Stebbings, Betfred Group chief operating officer. “This is an exciting opportunity for both companies and we look forward to sharing our joint expertise to provide excellent service and value for sports bettors both on premise in Black Hawk and online to the people within the state of Colorado.”
Betfred has been established since 1967 and is one of the biggest sports betting brands in the United Kingdom with over 1,500 retail outlets and a leading online platform. Betfred will also provide compliance, support, marketing and trading as part of the business partnership.
“We are excited to have Betfred as our sports wagering partner,” said Daniel Gerrity, president of Saratoga Casino Black Hawk. “With over 50 years of international experience in the industry, it’s a great opportunity to leverage their expertise along with the Saratoga brand to become the market leader in sports wagering in Colorado.”
Betfred USA Sports is the wholly owned U.S. subsidiary of Betfred Group, a Warrington, U.K.-based bookmaker that owns and operates over 1,500 betting shops in the U.K. as well as industry leading online and mobile products in the U.K. and Spain. Betfred Group created Las Vegas-based Betfred USA Sports in 2019 specifically to enter the robust and ever-expanding U.S. sports betting market.
Saratoga Casino Black Hawk is located in the town of Black Hawk, Colo. It is owned and operated by Saratoga Casino Holdings LLC, headquartered in Saratoga Springs, which also owns and oversees the daily operations of Saratoga Casino Hotel.
