The Saratoga Performing Arts Center’s 2018 season was marked by new collaborations with the local business community, an expanded strategy focused on promoting cultural tourism in conjunction with the city of Saratoga Springs, and continued emphasis on presenting immersive experiences during and beyond the traditional classical season.
“This past season, we furthered many of our goals to increase accessibility to the arts and to build a bridge between the community, other cultural partners, and our campus,” said Elizabeth Sobol, SPAC’s President and CEO, at the October meeting of the board of directors.
“Looking ahead to 2019, we will continue to present world-class performances and experiences, forging even deeper ties with business and cultural partners, increasing community engagement, expanding outreach through our education programs, as well as making major developments in the improvement of our infrastructure,”
Sobol cited the SPAC partnership with the Saratoga County Chamber of Commerce and the downtown business community to present the first-ever Freihofer’s Jazz Fest Friday, which celebrated Saratoga as a world-class jazz city and promoted the region’s vibrant downtown.
In other collaborations, SPAC and the Saratoga Automobile Museum partnered with the city, the Chamber and the Saratoga Convention & Tourism Bureau to present the “Bugatti Parade,” as part of the Saratoga Wine and Food Festival. “We wanted to ensure that the community at-large—and not just ticket holders—had the once-in-a-lifetime opportunity to witness the majesty of 80 Bugattis as they processed from the Spa State Park to Broadway. The parade brought thousands of viewers to downtown Saratoga Springs and created a palpable energy throughout the city,” said Sobol.