Discover Saratoga, also known as the Saratoga Convention & Tourism Bureau, launched a new website that went live on Oct. 24.
The site, www.DiscoverSaratoga.org, not only showcases the organization’s new brand identity, but will also act as the official Saratoga destination resource for visitors, meeting and event planners, couples planning their wedding, locals and more, bureau officials said.
The website, which was developed by destination marketing firm Simpleview Inc., will also offer more opportunities for members to advertise and promote their businesses via featured listings, strategic ad placement and collaborative editorial pieces, officials said. It has an easier-to-use navigation, is responsive on all devices and has more visuals to further position itself as a platform for individuals and groups seeking information on Saratoga events, attractions, lodging and more.
“We are so excited to launch our new website. The crisp, new appearance reflects our ‘Discover Saratoga’ re-branding campaign, which was launched in May of this year, and offers visitors and planners an invitation to come discover all this great destination has to offer,” said bureau President Todd Garofano.
“We think our members will be thrilled with the new look and how their businesses are positioned. I want to thank the talented team at Simpleview, as well as our own internal team, who worked tirelessly on what I am certain will be an award-winning site.”
Discover Saratoga also published its first all-encompassing destination guide in May. Some 50,000 copies were printed and most were distributed at the Saratoga Springs Heritage Area Visitor Center, area train stations, Albany International Airport, area lodging, local businesses and more, officials said.
The Saratoga Convention & Tourism Bureau is a key economic development engine for this community, whose mission is to contribute a positive impact on the local economy by promoting and marketing Saratoga Springs and Saratoga County as a world-class destination for meetings, conventions, groups and visitors.