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Month: October 2016

M2CON Conference Oct. 19 In Lake George Offers Practical Digital Marketing Sessions

Posted onOctober 7, 2016November 8, 2017
m2con hc.jpg
Participants listen to a presentation at last year’s M2CON conference for business owners, executives and marketing-communications professionals. This year’s conference is Oct. 19. in Lake George.

Courtesy Mannix Marketing

Registration is open for M2Con, the one-day conference from Mannix Marketing designed for business owners, executives and marketing-communications professionals from small and medium-sized businesses.

The conference will be held Wednesday, Oct. 19, from 10:30 a.m. to 5 p.m. at the Fort William Henry Hotel & Conference Center in Lake George.

M2Con 2016 will feature tactical digital marketing sessions with advice attendees can immediately put into action at their companies.

“This conference will be jam packed with strategies businesses can employ to get more traffic through their doors,” said company founder and CEO Sara Mannix. “We received so many rave reviews after our previous conferences because businesses could take what we showed them and immediately put it to work for themselves and get results.”

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Social Media Important To E-Commerce And Branding, Understanding Customer Base

Posted onOctober 7, 2016November 8, 2017
six-vc-logo.jpg
Megan Cornell, right, of SIX marketing says technology helps marketers serve customer needs.

©2016 Saratoga Photographer.com

BY Molly Congdon

In a growing technological world, e-commerce for many businesses continues to rise.

Much of that push is driven by convenience. Customers are able to visit their favorite store 24 hours a day, in the comfort of their own home. The process is constantly evolving.

“We believe it’s paramount to provide amazing content that motivates your demographic to become fans, patrons and ultimately brand advocates,” said Megan Cornell, chief social media officer with SIX marketing in Saratoga Springs. The day of shouting your message for all to hear has come and gone.”

SIX aspires to make a connection with customers that is lasting and memorable.

It’s never been easier to utilize technology to the advantage of your business.

“We all know it’s a new world where we have to be connected to each other in real-time all the time,” Cornell said. “Brands need to be in front of their customers now more than ever. The digital space provides the resources for them to do so. It provides marketers with valuable insights into consumer behaviors that help us serve them with better marketing.”

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Business Report: 5 Misconceptions About Cybersecurity

Posted onOctober 7, 2016November 8, 2017
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Michael D. Billok is an attorney with Bond, Schoeneck & King.

Courtesy Bond, Schoeneck & King PLLC

By Michael D. Billok, Esq.

As a business owner or operator, there are always a half-dozen items that require your immediate attention, and then the dozens of other items on the “back burner” that you would like to get to when there is time–but there never seems to be time available.

Unless, of course, a back-burner item “blows up” and becomes a front-burner item, now requiring your immediate attention.

For small and mid-sized businesses, cybersecurity routinely is one such back-burner item, not getting the attention it deserves unless something does “blow up,” for example there is a hack, a data breach or some release of employee or customer personal information that now requires immediate attention. This is due to several common misconceptions about cybersecurity, such as:

• I’m small. I won’t be hacked or compromised. False.

Larger organizations have spent the past several years improving their cyber defenses to make it more difficult to access their data. As a result, hackers look to smaller organizations with less resources available to buttress their defenses as a jumping-off point to access larger organizations. Remember the national-news data breach at Target that occurred two years ago? Hackers didn’t directly “target” Target. They first hacked into an HVAC subcontractor’s network, and after compromising the subcontractor’s system they were then able to hack into Target utilizing the subcontractor’s access to Target’s network.

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Business Report: Maximize Employees' Mobile Productivity

Posted onOctober 7, 2016November 8, 2017
tech ii column - stephenson c.jpg
Craig Stephenson, administration, compliance manager, Tech II Business Services Inc.

Courtesy Tech II Business SErvices

By Craig Stephenson

Virtually every employee today has a smartphone. Many also have tablets, such as iPads and android devices. Most businesses are under utilizing these devices, because in most cases they belong to employees. These devices are BYOD, “bring your own device,” as they say.

Your hyper-connected employees are glued to their mobile devices, and savvy business owners and executives have realized the secret to higher employee productivity is embracing mobility and the BYOD trend. Find ways to help your staff work more, work smarter, and serve your clients better. The key is to empower the mobile experience of your staff, without compromising security and control of your corporate data.

Business-class file sync services can give you the best of both worlds however you need to be aware that all cloud services are not alike. One of the most popular cloud services has been hacked more than once and for those in the medical and financial industry, may find the compliance lacking. However Tech II Business services Cryodrive can allow your corporate data to be synced to employee mobile devices, without giving up control of your corporate data and remaining HIPAA compliant. Here’s how:

1. Sync to smartphones. Business-class cloud file sync services allow employees to sync their critical work files between their desktops, laptops, smartphones, tablets, and the cloud.

Your staff becomes more nimble and productive when they have their files at their fingertips, no matter where they go. Whether it is iOS, android, or Windows Phone, business-class sync keeps users connected on the go.

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Saratoga Casino Holdings, With Its Partner Churchill Downs, Buys Casino In Maryland

Posted onOctober 7, 2016November 8, 2017

Churchill Downs Inc. and Saratoga Casino Holdings LLC announced in August a joint venture to purchase Ocean Downs harness track and casino near Ocean City, Md., for an undisclosed price.

The groups–owners of Saratoga Casino Hotel in Saratoga Springs–bought all of the equity interests of Ocean Enterprise 589 LLC, Ocean Downs LLC and Racing Services LLC, the entities that own and operate the casiano at Ocean Downs and Ocean Downs Racetrack.

The purchase was made from a private ownership group led by William M. Rickman Jr.

Churchill Downs Inc. and Saratoga Casino Holdings LLC formed a new company to execute the definitive agreement to acquire these equity interests, Old Bay Gaming & Racing, LLC, which is 50 percent owned by Churchill Downs Inc. and 50 percent owned by Saratoga Casino Holdings LLC.

By virtue of its 25 percent ownership of Saratoga Casino Holdings LLC, Churchill Downs Inc. will indirectly own an additional 12.5 percent of the new properties for a total interest of 62.5 percent.

The economic terms of the transaction are confidential, officials said.

Rickman remains a senior advisor to the new owners in his capacity as executive vice president of Maryland Gaming LLC.

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