©2016 Saratoga Photographer.com
By Liz Witbeck
Another clothing store has made its way to the shopping scene in the Spa City. Caroline and Main made its debut in May.
Located at 438 Broadway, the shop is named for the corners of Caroline Street and Broadway, where it is situated. Store owner Heidi Owen West also operates Lifestyles of Saratoga, which is located next door at 436 Broadway. That store has been in business for more than 20 years.
Lyndsey Lowe is personal assistant to Owen West.
“Heidi has always coveted that space across the street,” said Lowe. “It became available and she went for it. Broadway needed a refresher store.”
The 1,800-square-foot storefront was formerly home to Paper Dolls gift shop.
While Lifestyles of Saratoga appeals to an older demographic, Caroline and Main will have a unique style. The target demographic, Lowe said, is women between 25 and 50 years old. The clothing is casual and West Coast-inspired. The store offers women’s clothing such as blouses, jeans and T-shirts in a variety of prints, stripes and colors. Some of the brands offered are Eliza J and FRNCH.
“The clothing has a beachy vibe, West coast style,” said Lowe. “The colors are very fun, light, easy. [The typical shopper] doesn’t take herself so seriously.”
The store also offers accessories, purses, and gifts. Gift cards by Sugarboo Designs are available at the shop. There is also a collection of candles.
Beyond the women's section, there is also a small offering of men's clothing.
Once guests enter Caroline and Main, they are surrounded by the store's white walls, warm lighting and colorful printed clothing.
"It feels like you are in California," said Lowe. "It has its own personality. It stands out. The store combines sophistication with playfulness."
Since its opening, "sales are doing great. It has been amazing," she said.
The store operates a pop-up shop that travels to charity events throughout the region. Recently, they attended an event for Double H Ranch in Lake Luzerne. The owner plans to attend similar events in the future, as well as have pop-up shops at the Saratoga Race Course this summer.
Owner Owen West is planning on creating an online store, so guests can purchase her products from both Caroline and Main and Lifestyle and Saratoga on the websites.
Caroline and Main is open Sunday through Wednesday from 10 a.m. to 7 p.m.; and Thursday through Saturday from 10 a.m. to 8 p.m. For more information, visit www.carolineandmain.com or call 581-9955.