The Weichert Family of Companies announced on March 29 the launch of its wholly owned property management company, Aureus Property Management.
Aureus builds upon Weichert’s more than 30 years of experience and proficiency providing in-house property management services by consolidating its property management businesses into this new entity poised to become the industry leader in personalized property management solutions, the company said.
The name, Aureus, comes from the name of the gold coins that served as the primary monetary unit in ancient Rome, company officials said.
“This reflects Aureus’s mission to deliver a level of service and trust that constitutes the gold standard in property management,” said a company statement.
The company offers a broad range of property management services for property owners, relocating employees and renters, including tenant screening, marketing, property maintenance and rent collection.
Mike Williams, who has more than 15 years of experience in managing commercial and residential properties for corporations and retail customers, will serve as president of Aureus.
Most recently, he served as president of Penn Property Management and previously was vice president of property management for the Long & Foster Companies. In his new role, Williams will oversee all corporate functions and service teams and hold ultimate responsibility for the company’s strategic growth and the execution of the Aureus value proposition.
He will report directly to Brian Schuckalo, president of Weichert Enterprise Solutions.
"In the property management industry, the most important competitive differentiators are service quality and trust," said Williams. "Property owners must feel confident that their homes and other assets are in good hands. Rental agents must feel confident in recommending our services, knowing that their clients' service expectations will be exceeded."
Williams said the new brand identity "is rooted in service and trust, promising a customer service experience that cannot be found with any of our competitors and, in fact, represents our industry's gold standard. I look forward to working with my colleagues to deliver on this promise."
"With a growing number of vacation home and investment property owners needing someone to watch over their properties and mobile employees seeking rental options, property management is an important part of the Weichert Enterprise Solution," said Schuckalo. "Our vision calls for elevating the property management practice so that the gold standard is not simply reflected in our company name, but woven into our corporate DNA and visible in every interaction with our company."
Since 1969, the Weichert Family of Companies has grown from a single office into a leading providers of home ownership services.
Weichert helps customers buy and sell both residential and commercial real estate, and streamlines the delivery of mortgages and home and title insurance.
For more information, Weichert's customer service center can be reached at 800-301-3000.
Weichert franchised offices are independently owned and operated.