By R.J. DeLuke
Palio Communications, the area’s largest communications and advertising firm, is closing its office on Broadway in Saratoga Springs and moving its headquarters to New York City.
Lori Goodale, corporate relations director for the company, said Palio will consolidate operations at its New York City headquarters and Los Angeles office.
The Saratoga Springs office will close in June, she said. Some staff will continue to work at Palio, relocating to New York City. Other staff will transition to other agencies inside inVentiv Health.
The company employed 108 people in Saratoga Springs at the end of 2014 when it reportedly finished the year with $31.7 million in revenue.
“The move to consolidate our Saratoga Springs office with our existing New York and Los Angeles hub locations is the latest chapter in Palio’s journey and supports the agency’s growth strategy,” said Goodale.
"Our New York City and Los Angeles offices are already co-located with our PR and medical communications agencies. This means we can easily access and leverage cross-disciplinary expertise to bring complete communications solutions to our healthcare clients," she said.
"We know that seamless integration across disciplines produces a singular customer experience powerful results and efficiencies. Our clients are already seeing the advantage of this joined-up approach, which has led to a number of recent new business wins and hiring across Palio.
The marketing firm has worked large pharmaceutical companies, food manufacturers and health care firms, including Johnson & Johnson, Bayer, Beech-Nut and Bristol-Myers Squibb.
Palio was founded in 1999 by Ed Mitzen, Guy Mastrion and Mike Myers, who built the business up to $19.7 million in annual revenue in 2006 when it was acquired by inVentiv Health. At the time, Palio employed 150 people, including 117 in Saratoga Springs.