Month: February 2016

Round Lake-based Death Wish Coffee Co.
calls its product “the world’s strongest coffee,”
and soon people around the country–even
other parts of the world–will hear about it.

The company won a competition held by
software maker Intuit for a 30-second spot
during the third quarter of the Super Bowl 50
on Feb. 7. They beat more than 15,000 other
small businesses in voting by the public and
Intuit employees.

According to Adweek, companies are paying
CBS, the network carrying the big game
this year, $5 million or more for a 30-second
spot–a prohibitive price for a small business.
Last year’s Super Bowl had an audience of over
114 million people, officials said.

The Death Wish ad features a Viking ship
sailing on treacherous seas before segueing
into the moment of a man enjoying a cup of
the coffee.

It can be viewed at: www.smallbusinessbiggame.com/contests/sbbg.

The Saratoga Home & Lifestyle Show, the
Saratoga Springs Rotary Club’s largest annual
fundraiser since 1973, will take place Feb. 26-28
at the Saratoga Springs City Center.

New this year, admission to the show is free
of charge, courtesy of the its major sponsor, the
Adirondack Trust Co.

Also new for 2016, the Rotary Club will host
a Fine Art & Crafts Show on the second floor
of the City Center, concurrent with the Home
& Lifestyle Show. The second floor will have
artisans such as painters, photographers, wood
crafters, sculptors, jewelers, botanical artists,
and wine and spirits makers selling their work.
Also on display will be artwork from Saratoga
Springs High School students.

The Home & Lifestyle event features 120
regional exhibitors showcasing a wide range
of home improvement services, décor and
furnishings, energy-saving products, outdoor
living and landscaping, family recreation, and
lifestyle products and services, as well as prizes.

Annemarie Mitchell, president and CEO of
Legacy Timber Frames in Stillwater, was honored
as the Member of the Year for the Professional
Women in Building (PWB) Council of the National
Association of Home Builders (NAHB).

Professional Women in Building members
work in all aspects of the building industry–as
owners, builders, remodelers, architects, suppliers,
marketing experts, designers and in finance
and real estate.

Mitchell was instrumental in forming a local
PWB council at the Capital Region Builders &
Remodelers Association (CRBA), and served as
the chairwoman for the council for four years.

More recently she served as president of
CRBA for two years and she remains an active
member in both the local and state associations.
She has received the CRBA Builder of the Year
Award and the Three-Legged Stool Award from
the New York State Builders Association honoring
her commitment to the building industry at
the local, state and national levels.

CMC Design Studio LLC has opened a new
office at the historic Carlsbad Hotel, 6 Franklin
Square, in Saratoga Springs.

Colleen Coleman, principal, has owned and
operated her independent interior design firm
since 2008. The studio specializes in new construction
and renovation projects for the residential
market with a nod to small business interiors and
private offices.

Coleman presents her design ideas in a 3D format,
allowing clients to “walk through” their new
space before making final decisions. By adding the
client’s selections into a scaled virtual model, the
process of making otherwise difficult decisions is
simplified, she said.

Coleman is well versed in all areas of design
and construction and is certified as an associate
kitchen and bath designer.

BY JENNIFER FARNSWORTH

The owners of Nuance, a boutique salon,
are enjoying their new Malta location after
closing their former location at the end of
2015.

The salon opening its new doors at 513
Dunning St. in Malta shortly after the new
year.

Owner Holly Garofano said after being in
Halfmoon for nine years, she felt like it was
time to make a change. A resident of Malta,
she used to drive by what would become the
new location every day, admiring the building
and more importantly the convenient
location.

“My husband and I were excited when
the for sale sign went up and were able to
purchase it,” she said. “I am so happy to be a
part of the growing Malta community. I am so
excited to be more involved in the community
here and continue to provide our guests the
same incredible service they received at our
former location. It has always been a priority
to give back to the community that supports
our business so I am thrilled to work with my
fellow business professionals.”