Gov. Andrew M. Cuomo announced a
Taste NY pilot marketing and branding
program to maximize exposure for wines,
spirits and ciders at liquor stores across
the state.
Taste NY promotional materials identifying
products as “Made in New York” are
already on display in six liquor stores, and
will soon be rolled out in dozens more across
the state.
One such location is Exit 9 Wine & Liquor
Warehouse, 9 Halfmoon Crossing, Halfmoon.
“These new Taste NY displays will make
it easier than ever for customers to spot
some of the best wine, spirits and ciders
in the world – all made right here in the
Empire State,” Cuomo said.
“New York’s
craft beverage producers have experienced
tremendous growth during the past four
years, and this program is the latest in
this administration’s many efforts to keep
the momentum going and foster additional
growth and job creation in this industry.”
The Taste NY marketing and branding
program for liquor stores is a result of Cuomo’s
second Wine, Beer, Spirits and Cider
Summit, where industry feedback indicated
that a more visible affiliation with New York
would help maximize exposure and sales.
The program includes Taste NY signage to
highlight New York wine and spirit brands
on shelves and encourages store owners to
build product displays highlighting the wide
variety of New York brands.
State Agriculture Commissioner Richard
A. Ball said the program “continues to
evolve in its efforts to expose New York agriculture
to the masses. Our latest foray into
liquor stores will help consumers identify
New York state products with ease and in
turn help increase sales for our state’s hardworking
wineries, distilleries and cideries. Taste NY is in the right place at the right time for this booming, homegrown industry.”
State Liquor Authority Chairman Dennis
Rosen said the majority of new producers
entering the industry are small, often family
run businesses lacking large marketing
budgets, and “Taste NY has been instrumental
in promoting their products and
increasing their sales.”
The New York State Department of
Agriculture and Markets worked with the
New York State Liquor Store Association to
identify the pilot locations, and to roll out
even more marketing displays and materials
at two trade shows coming this month.
More information about Taste NY can
found on Twitter, Facebook and www.taste.ny.gov.
Photo Courtesy Taste NY