Equitas Realty formally launched its new
real estate brokerage at a ribbon-cutting event
Oct. 9 at its offices, 38 High Rock Ave., Saratoga
Springs.
Todd Shimkus, president of the Saratoga
Chamber of Commerce, presided over the ceremony,
with Janet Besheer, owner and broker;
Justin White, managing director, and Equitas
agents and staff.
Company officials said the launch represents
its birth as an independent brokerage. Equitas
Realty over the last five years was one of the
leading brokerages in the greater Capital Region
as a local branch of a national franchise.
At the event, Besheer outlined the reasons for
not renewing the existing franchise agreement
and creating a modern, independent brokerage.
“We feel strongly that the traditional way of doing business is like a dinosaur trying to navigate
a rapidly changing real estate landscape,”
she said. “We plan to capitalize on technology
advances, expand geographically, and are committed
to an innovative compensation model for
agents that is more equitable and more in tune
with the future of the industry.”
White announced an innovative two-tiered
compensation system for the company. He said
agents already have the lowest brokerage fees
in the region, but Equitas has established a top
tier of advanced agents identified as “growth
associates.”
For those agents, sales performance and
recruiting record qualifies them for cash distributions
commensurate with their contributions
to the ongoing success of the firm, White said.
Equitas can be reached at 584-9990.