Keller Williams Realty in Saratoga Springs
will become Equitas Realty, an independent
brokerage firm, in August.
Janet Besheer, an award-winning agent
turned broker and owner, opened the firm as
a Keller Williams franchise in 2008 and grew
the brokerage into the second largest in the
Saratoga Springs market by agent count; vying
for fourth in total revenue with several of the
other major franchise offices.
In 2013 she recruited Justin White who
brings management experience in the software
industry and years of experience in the real
estate business. White will serve as managing
director of Equitas Realty.
“As an independent brokerage firm, we can
break free of traditional thinking, capitalize on
the latest technology, expand geographically,
and effectively serve our marketplace with
innovative ideas and smart management. It is
a tremendously exciting opportunity for us,”
said Besheer.
“Our strategy is a win-win-win architecture,”
said White. “Equitas Realty agents will
receive the most generous compensation
package in the market with access to our cutting
edge technology and training platform;
seller clients will have an exciting new brand
that stands out from the ‘same-old’ franchise
brands; and our brokerage can grow beyond
the Saratoga Springs area. This is the right
move at the right time and we are looking
forward to the change.”
The brokerage will remain at its current
location at 38 High rock avenue in Saratoga
Springs.
For more information, contact Justin White
at (518) 584-9990.