Cheryl Paulsen, owner of Direct Response Marketing in Saratoga Springs, helps companies make good use of their marketing budgets by focusing on the most appropriate targets. By Barbara Brewer LaMere Cheryl Paulsen, while running a mobile app company for...
Developing Business Plans Is Important; Reviewing Them Is Vital, Consultants Say
By Jill Nagy Many business owners draw up a business plan when starting up, often in order to get bank financing. And often they then put it on a shelf and never look at it again, observed Phyllis Wang, a...