Rueckert Advertising & Public Relations,
Inc. was selected by the American Diabetes
Association’s Albany office to provide public
relations and social media support for its June 2
Saratoga Tour de Cure, a cycling event in the Capital
Region dedicated to finding a cure for diabetes.
The agency’s efforts will include identifying
media partners, securing feature stories and TV/
radio interviews, as well as developing a comprehensive
social media campaign to encourage corporate
team growth that will help the ADA achieve
its ambitious $1.25 million fund-raising goal.
Designed for everyone from the novice biker to
the experienced cyclist, the Tour de Cure includes
routes ranging from a 10- mile Family Fun Ride
to a 100-mile Century Ride. Registration is $25
and there is a $200 fundraising minimum for all
riders. To register, visit diabetes.org/saratogatour.
Last year’s Saratoga Tour de Cure raised $1
million, making it the top-ranked tour in New
York state and the third highest revenue producer
out of 90 Tour de Cure events nationwide.