I haven’t drank a Coke since I worked in the Gore Mountain marketing office three years ago. Why? Because all the skiers that wanted to save $26 dollars on a lift ticket would drop off full cans and bottles of Coke in trade for a cheap lift ticket. We had enough Coke to rot all the teeth of the locals in Crested Butte, Colorado, the last place I drank coke on the job before working at Gore.
“Why Not Wednesday” with Coca-Cola! That means a one-day lift ticket is just $38 on Wednesday, when you present Gore’s friendly ticket sellers with any Coca-Cola product, empty or full.
I guess skiing bargain hunters don’t drink Coke or just don’t think too hard. Coke owns Dasani water, Minute Maid, Nestea, Barq’s and over 3,000 other beverage products. You can figure it out, I have to keep searching for cheap lift tickets.
Enjoy the refreshment and savings!